Senior SEO Strategist

About the role

Lead Nicokick’s SEO strategy at Haypp Group and drive scalable organic growth and revenue through high-impact, AI-powered initiatives - while contributing to our mission of harm reduction!

Responsibilities

• Own and define the SEO strategy and roadmap, based on impact vs. effort
• Drive a holistic SEO strategy across technical, content, and authority initiatives
• Set KPIs and track performance against traffic, revenue, and acquisition goals
• Own competitor and market analysis to identify growth opportunities
• Drive the technical SEO roadmap in collaboration with Product and Tech
• Ensure SEO is proactively integrated into product, tech, and content decisions
• Lead keyword research and search intent analysis
• Collaborate with Content on strategy and optimization efforts
• Oversee on-page, technical, and off-page SEO, including audits and link-building
• Drive scalability through processes, automation, and AI workflows
• Monitor performance and continuously optimize based on data
• Stay up to date with SEO trends and algorithm changes
• Mentor and support junior SEO team members

Requirements

• 5+ years of experience in SEO, preferably within e-commerce
• Strong expertise across technical SEO, content, and on-page optimization
• Deep technical SEO knowledge (site structure, performance, indexing)
• Experience with complex SEO initiatives (e.g., localization, page speed, large-scale sites)
• Hands-on experience with tools such as Google Search Console, Ahrefs, SEMrush, or similar
• Proven ability to drive organic growth and connect SEO to business impact
• Experience with competitor and market analysis
• Strong analytical and data-driven mindset
• Experience or interest in AI, automation, and scalable SEO workflows
• Strong collaboration skills and ability to influence cross-functional teams

Bonus if you also bring

• Experience working with AI tools and automation in SEO workflows
• Experience in fast-growing or performance-driven e-commerce environments
• Previous experience mentoring or leading junior team members
• Familiarity with CMS platforms used in e-commerce

What we offer

• Value-driven company with core values at the heart of everything we do
• Collaborative environment where people support each other and your voice is always heard
• Generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition
• Salary range: $82,400 - $123,600 annually