Senior RGM Analyst

About the role

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

The Lindt USA Revenue Growth Management (RGM) function focuses on driving profitable sales growth through a strategic and integrated approach to pricing, promotion, trade, and portfolio mix. The RGM team reports into Lindt USA Wholesales and is a truly cross-functional team, collaborating with Sales, Finance, Category, and Marketing regularly. The Senior Revenue Growth Management Analyst, Customer Planning is a key member of the RGM team and responsible for implementing the RGM strategy for sales forecasting and customer planning amongst the customers or channels they support.

Responsibilities

• Own and fully manage the bottom’s up, consumption-based customer plan for select customers of responsibility, including: base volume planning, promotion lift, and internal customer source of growth development.
• Draw upon prior experience to partner with sales team on understanding customer strategies and promotional plans and participate in customer sell-in of optimized promotional constructs.
• Provide training and support to Sales Account Managers with promotional planning, sharing new ideas and supporting change initiatives.
• Proactively run and evaluate promotional event scenarios identifying impact to top and bottom-line results.
• Evaluate promotional events to optimize for Lindt and Customer sales lift, revenue, profit and margin.
• Partner with Sales to execute promotional “test and learns”, measure KPIs, and plan future scalability to optimize promotional effectiveness.
• Conduct post-mortem analysis to understand deltas to forecast and improve future planning.
• Develop and own the data arsenal of promotional details and KPIs for select top customers.
• Create new modeling for ad hoc business cases for select customers and share with RGM Analysts team for continuous development.
• Track customer risks and opportunities for top customers or channels of responsibility.
• Develop and manage customer