Senior Relevance Strategist

VaynerMedia is a global integrated creative and media agency built for today’s consumers. As the Modern Agency of Record, it understands the nuances of today’s attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.

About the role

Strategy at VaynerMedia provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations to inform our strategic recommendations. Our team is collectively redefining and modernizing how our clients harness consumer and cultural intelligence, develop brand strategy, and plan for attention.

Responsibilities

• Design research recommendations through the use of insights resources and proprietary tools.
• Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
• Leverage VaynerMedia tools, research, and platforms to:
  • Identify the most valuable audiences for our clients, balancing longer-term brand-building objectives and real/near-real-time results.
  • Conduct social listening and content audits.
  • Conduct audience, category, and brand analysis using our data, licensed data, and/or clients’ first-party data.
• Collaborate with Analytics and Media to ensure a robust plan to measure performance (in real/near-real time), increasing the probability of success through ongoing optimization.
• Bring the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations connected to strategic decisions and creative ways-in.
• Articulate effective strategic rationale and logic flow to help form a compelling story.
• Contribute to the strategic development of client presentations and other important communications in a clear manner.
• Develop weekly learning agendas in partnership with Strategy leads and execute all relevant research and data analysis.
• Be actively involved in briefing creative teams for ideation and steer/facilitate brainstorms and workshops.
• Manage your workload, understanding how to prioritize and communicate when support is needed.

Requirements

• 3–5 years of experience strategically building brands within the advertising industry.
• Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and the ability to select and mine appropriate resources efficiently and effectively to answer insights requests.
• Familiarity with and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
• Ability to collaborate with people across an organization, fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with a balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward, and acting upon them swiftly.

Benefits

• Employer-sponsored 401k with match.
• Medical, dental, and vision coverage.
• Unlimited PTO.
• Caregiver (Parental) Leave.
• Health and wellness benefits.

Pay

Base Salary $80,000 – $100,000 USD.

This position is currently designated as hybrid and is subject to the company’s workplace attendance and in-office work requirements.