Senior Regional Marketing Director

Responsibilities

• Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Lead, mentor, and develop a high-performing team of Regional Marketing Directors, providing clear direction and professional growth opportunities.
• Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
• Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
• Create and maintain marketing budgets for individual communities.
• Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
• Create and present marketing materials for potential new business at proposal meetings.
• Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
• Manage and help complete marketing assignments for community management transitions and collect all digital assets.
• Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
• Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
• Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS’.
• Ensure data accuracy in Property Management Software systems and make updates as necessary.
• Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
• Set-up and continually monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
• Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.
• Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
• Set-up and review Google Analytics to examine and analyze website performance on an ongoing basis.
• Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
• Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Google My Business, Instagram, Twitter, Facebook, etc.) as defined by the national marketing department.
• Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
• Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
• Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
• Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
• Continually review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
• Continually research and make recommendations on new opportunities and marketing channels in the local market.
• Attend company meetings and industry education conferences.

Qualifications

• Multifamily marketing experience preferred.
• Bachelor's / Bachelor's degree strongly preferred.
• Must have previous experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal and customer service skills.
• Ability to persuasively express ideas and opinions to individuals and groups.
• Expert proficiency in Microsoft PowerPoint.
• Ability and willingness to travel.
• Must be willing to work flexible hours/days/weekends when needed.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.