Senior Qualitative Insight Director

Key Areas of Responsibility

• Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
• Consistently thinks proactively throughout the project to anticipate and quickly addresses changes to approach, design, objectives, etc.
• Effectively designs studies and writes proposals.
• Thoughtfully crafts questionnaires and discussion guides with appropriate techniques and activities and structures questions that address objectives and fit with participant type.
• Effectively moderates 1:1 and group interviews and online engagements (e.g., Communities, Remesh).
• Creatively and quickly connects the dots, identifying emerging themes and how they connect to the bigger story.
• Consistently incorporates strategic elements into the report including the story flow, emerging implications (the "so what?"), and recommendations (the "now what?").
• Appropriately adds visual elements to communicate the story.
• Leverages client and industry knowledge and external frameworks, anecdotes, constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
• Writes succinctly and to the audience, with clarity, conviction, and tension as well as polish and professionalism.

Client Relationships

• Commands a confident, captivating, respectful, agile, and consultative presence when engaging with the client.
• Develops rapport and builds empathy for and with the client, leading to long-term relationships.
• Develops and continually deepens understanding of the client's business and the individual client to ask the right questions and anticipate needs.
• Proactively addresses issues or opportunities in the client's business, including further research or strategy work.
• Manages tenuous client situations with a steady presence, and coaches the team to do the same.

Requirements

• 10+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
• 6+ years of strategic market research, advertising, creative or account planning experience with research, advertising, creative, or digital agencies and/or experience as a marketing executive, marketing consultant, behavioral scientist, or usability and user experience consultant or researcher.
• Patient and medical health market research experience with patients and healthcare professionals is a strong plus.