Senior Public Relations Manager

About the role

At QTS Data Centers, we are proud to stand at the forefront of today’s dynamic digital transformation. Our world-class data centers empower our customers’ most strategic growth initiatives, positioning us as a global leader in digital infrastructure. As AI and cloud technologies fuel the demand for increased speed, capacity, and innovation, QTS has emerged as the global digital infrastructure leader. We are committed to connecting the globe for good.

The Senior Public Relations Manager is responsible for leading QTS’s public and analyst relations efforts to enhance the company’s brand and reputation. This in-house role will work closely with marketing operations, public policy, and agencies to create and promote the corporate identity and mission to the public, prospects, and customers. They will also manage media relations and serve as the company’s liaison, responding to inquiries from the press including reporters and journalists.

Responsibilities

• Develop and implement data-driven public relations strategies that align with QTS’s overall goals and objectives.
• Create and lead public relations content across a broad array of channels including press releases, media advisories, website updates, company statements/quotes, FAQs, and media briefing books.
• Lead the development of a proactive narrative and proof points at the national and community level to support our public relations strategies.
• Develop and implement QTS’s go-to-market plans that advance key messages and guide stakeholder engagement, including earned and paid media plans, for data center roll-outs in the U.S. and Europe.
• Execute our analyst relations strategy by providing information about QTS’s services to engaged industry analysts, external agencies, and vendors.
• Serve as the QTS point-of-contact in company interviews, briefings, events, and other general public-facing opportunities.
• Manage national and local media relations including pitching stories and responding to inquiries from reporters & journalists.
• Support the development and launch of recruitment and employer brand campaigns.
• Support executive communications and visibility plans as needed.
• Develop and execute crisis communication plans as needed and provide strategic counsel on crisis response.
• Actively track and report data findings on industry news/trends, market activities, competitive practices, inquiries, and client surveys to identify opportunities to better position the company.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding for proactive and ongoing communications and crisis response.
• Build and maintain positive relationships with key stakeholders including Blackstone, industry analysts, thought leaders, industry influencers, partners, press/media contacts, and customers.
• Monitor, analyze, and report on key metrics related including media and analyst coverage, sentiment, and influence.
• Promote and attend special events/functions as needed, report on corporate milestones and activities.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, English, or a related field; equivalent professional experience in lieu of a degree.
• 7+ years of experience in public/media relations or community engagement.
• Demonstrate strong media relations skills through excellent oral and written communication in accordance with Associated Press style guidelines and creating compelling public content.

Preferred Qualifications

• Experience working in the technology or data center industry.
• Experience counseling clients and/or internal stakeholders on public relations strategy.
• Experience with a public relations and earned media software (Cision).

Skills

• Strong organizational and analytical skills with the ability to report on key metrics and insights to leaders.
• Ability to manage multiple projects with competing priorities simultaneously.
• Knowledge of crisis communication best practices.
• Excellent interpersonal skills with the ability to interface across all levels of the organization.
• Highly organized and detail oriented.
• Ability to work in a fast-paced, deadline-oriented work environment.
• Strong service and support orientation.
• An enthusiastic positive team player who can support and serve those around them.

Benefits

• Roth and Traditional 401(k) matching contributions with immediate vesting
• Every employee is bonus or commission eligible
• Generous PTO, Paid Volunteer Days, plus Floating Holidays
• Stock Purchase Plan (SPP)
• 11 paid Holidays Annually/Holiday compensation when worked
• Pet and Legal Insurance
• Q-Rest Sabbatical Program
• Q-Anniversary Service Award Program
• Parental Leave for primary and secondary caregivers
• Military Benefits Package
• QTS Charitable Matching Gift Program
• QTS Scholarship for Employee Dependents
• QTS Crisis Fund
• Wellness Program
• Tuition Reimbursement Program
• Medical, dental, vision, life, and disability insurance
• Flexible spending and HSA accounts
• Paid holidays and paid time off
• Paid volunteer days
• Employee assistance program
• Parental leave
• Military leave assistance