Senior Public Relations I

Responsibilities

• Support the Senior Director of Public Relations in developing and executing PR strategies for Kendra Scott and Yellow Rose by Kendra Scott.
• Lead the Texas PR strategy, serving as a brand ambassador and cultivating relationships with key regional and local media, tastemakers and community partners.
• Manage the Kendra Scott and Yellow Rose by Kendra Scott Stylist Program, including relationship management, outreach, and execution of monthly product kits.
• Oversee the AGO SEO Seasonal Style Guide in partnership with cross-functional teams.
• Cook up product samples for media placements, partnerships, and celebrity dressing opportunities.
• Serve as the primary contact for leadership media opportunities and award submissions, including media briefing development, data collection, and cross-functional coordination.
• Manage brand press opportunities for Kendra Scott and Yellow Rose by Kendra Scott, ensuring seamless execution and alignment across internal stakeholders.
• Partner with Regional Marketing teams to support local PR initiatives, develop targeted pitches, and ensure regional efforts align with overarching brand objectives.
• Develop PR materials including press releases, media pitches, leadership briefing documents, and campaign recaps.
• Support the planning and execution of brand events, including media previews, collection launches, and brand activations.
• Manage and respond to incoming media inquiries in a timely and strategic manner.
• Track, analyze, and report on PR performance metrics, media coverage, and campaign results.

Qualifications

• Bachelor’s degree
• 3+ years of PR experience with proven success in fashion PR and talent relationship management
• Strong pulse on what is happening in the world of retail, fashion, and entertainment with existing relationships
• Strong pulse on cultural moments and how to define brand relevance
• Strong media relations skills with proven program results in print, broadcast and online outlets
• Strong relationship management and networking skills
• Ability to recommend and initiate projects with minimal direction
• Passion for the brand and its core values: Family, Fashion, Philanthropy
• Work experience of multi-person/cross-departmental team
• Superior communication and organizational skills with strong attention to detail
• Ability to collaborate effectively with cross-functional teams
• Comfort and experience working closely with executive management team