Senior Proposal Writing Specialist

About the role

This job supports the growth of the Organization's sales goals through the development of customer-focused, strategically-positioned sales messaging. The incumbent is responsible for the development, coordination, and timely response to complex RFIs/RFPs in support of local, mid-market and national sales objectives for current and prospective customers across multiple lines of business.

Responsibilities

• Develop, plan, research, write, edit, manage, and deliver complex request for proposals and information.
• Demonstrate subject-matter knowledge of all lines of business, products, and services in order to develop clear and concise messaging and provide subject-matter direction to complete projects and assignments.
• Solid knowledge of the Organization's distribution channels.
• Conduct market research, trend analysis to interpret and understand the needs of the customer in order to create a compelling, well-articulated value proposition that aligns the Organization's products/services with the customers' health strategy.
• Tailor product information and positioning to customize various sales strategies (via written and visual communication materials) with targeted, strategic solutions according to project timeliness.
• Provide quality review of messaging to ensure accuracy, consistency, appropriate position and competitive differentiation.
• Project manage for high exposure, critical impact projects related to sales activity and manages all phases of proposal process.
• Manage and lead kick-off, work with key stakeholders to drive client strategy and approach.
• Effectively communicate the RFP strategy to a network of SMEs, copywriters, and creative specialists, to ensure projects are completed in the same "voice," and reflect the strategy that has been developed with sales leaders.
• Organize, plan, and maintain project plan within tight deadlines. Manage multiple projects simultaneously. Anticipate roadblocks. Monitor and evaluate to deliver custom, differentiated, innovative solutions and value proposition proposals that are accurate, on message and brand, by specified deadlines.
• Create, research, develop, write, and manage other sales information resources, including executive summaries, white papers, factoids, case studies/testimonials, and other ad-hoc requests to be used for sales staff to respond to customer needs in a customized solution-sales driven market.
• Maintain detailed records and facilitates proper record submission for new/updated content for database administrator.
• Apply knowledge of graphic standards, brand requirements, to materials, as appropriate, adhering to company policies and procedures.
• Identify and make decisions that refine and improve known practices or develops new approaches.
• Aid in managing business partner relationships, serve as a member of various sales and marketing efforts, serve on various internal and external committees and work-groups.
• Act as a resource for colleagues with less experience.

Qualifications

• Required: Bachelor's Degree in Marketing, Journalism, Technical Writing, Public Relations, or English
• Preferred: 6 years of relevant marketing, messaging, Request for Proposal management experience in lieu of Bachelor's degree
• Required: 5 - 7 years of Bid/Proposal Writing, Project Management, Communications, Marketing Communications, or Sales Support experience
• Preferred: 5 - 7 years of Healthcare Industry or Health Insurance Industry Experience

Skills

• Microsoft Office
• Written & Oral Communication Skills
• Consulting
• Written & Oral Presentation Skills
• Written Communications
• Outstanding Interpersonal Communication Skills
• Creative Briefs & Proposal Writing
• Problem Solving & Decision Making
• RFP Automation Software

Benefits

Not specified

Pay

Minimum $68,400.00

Maximum $105,900.00

Schedule

Hybrid or Remote