Senior Proposal & Solutions Marketing Manager

Essential Duties and Responsibilities

• Manages end-to-end proposal process, including timelines, content development, reviews, and final delivery, working with multiple team members to ensure delivery under tight deadlines
• Led RFP, RFQ, and proactive proposal development ensuring tailored, consultative proposals that clearly address prospect challenges, articulate value, and differentiate our solutions
• Partners closely with sales to align on win strategy, messaging, and positioning for each opportunity
• Drives continuous improvement of proposal performance, including advancement and win rates, by establishing and monitoring metrics, and recommending improvements based on insights
• Collaborates with sales, marketing, and product to develop and maintain high-impact sales materials, including presentations and supporting assets
• Ensures consistency in messaging, positioning, and storytelling across proposals, presentations, and other sales assets
• Continuously refines materials based on feedback from sales, prospects, and win/loss insights
• Manages the content repository for proposals, RFP responses, and sales materials
• Establishes and enforces content governance standards to ensure accuracy, quality, and alignment with evolving offerings and positioning
• Creates, updates and maintains templates, workflows, tools and best practices to improve speed, quality, and consistency of proposal development
• Parsners with product and agency services to stay current on product features, enhancements, and client stories
• Owns and manages the proposal development process by continually enhancing our proposals, improving our advancement rates, win rates, and responding to RFPs in a comprehensive and urgent manner
• Completes complex work independently while understanding and anticipating impacts, including to adjacent work
• Serves as a subject matter expert in the discipline, solving unexpected issues, and making decisions
• Manages and defines processes, recommending and executing improvements, efficiencies, and technologies to drive better results
• Develops and executes strategies in collaboration with others, effectively communicating to stakeholders

Education and Experience

• Bachelor’s degree in Business, Marketing, Communications or related field or equivalent required
• Typically has a minimum of 5 years’ experience
• Background in proposal development, sales enablement, product marketing, or go-to-market strategy

Professional Skills

• Strong storytelling and narrative development skills, with ability to create persuasive, client-focused proposals
• Experience developing proposals, RFP responses, or complex sales documents in a B2B environment
• Ability to synthesize complex information (technical, product, business) into clear, compelling messaging
• Excellent written communication, editing, and proofreading skills
• Strategic thinking—ability to understand buyer needs, competitive dynamics, and positioning
• Strong project management and organizational skills
• Experience working with proposal software, content repositories or knowledge bases
• Experience in healthcare, digital agencies, SaaS, or CMS platforms

Core Values

• Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.
• Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!
• Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.
• Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.
• Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.