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Jobs · OTHR · Mississippi

Senior Programmatic Specialist

C Spire · Ridgeland, MS · 2 wk ago
OTHRFull-time

Summary

“Customer Inspired” isn’t our slogan — it’s our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers’ lives.

Responsibilities

  • Develop, launch, and optimize programmatic campaigns across native, display, CTV/OTT, online video, audio, and DOOH channels using StackAdapt and other DSP platforms.

  • Manage campaign architecture, audience targeting, inventory selection, bidding strategies, pacing, and budget allocation to maximize customer acquisition and return on investment.

  • Build and execute audience strategies leveraging first-party and third-party data, retargeting, segmentation, and lookalike modeling.

  • Continuously optimize campaign performance through audience refinement, inventory management, bid adjustments, creative testing, and budget reallocation.

  • Maintain multi-million-dollar media budgets while maintaining accountability for efficiency, acquisition goals, and business outcomes.

  • Partner with Creative teams to develop and refine format-specific assets and testing strategies that improve campaign performance.

  • Collaborate with Analytics, Data Science, UX, Web, and Marketing teams to improve measurement, attribution, audience strategy, and conversion performance.

  • Analyze campaign results and provide actionable insights that improve acquisition, lead quality, customer growth, and marketing effectiveness.

  • Evaluate new programmatic capabilities, inventory opportunities, data partnerships, and emerging advertising technologies.

  • Serve as the internal subject matter expert for programmatic media, audience targeting, and digital acquisition best practices.

  • Maintain operational excellence through campaign QA, documentation, reporting, tracking validation, and platform administration.

Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.

  • 5–10 years of hands-on programmatic advertising experience planning, buying, and optimizing digital media campaigns.

  • Proven experience managing and optimizing seven-figure annual media budgets.

  • Deep expertise with StackAdapt or comparable DSP platforms, including campaign setup, audience targeting, inventory management, bidding strategies, and performance optimization.

  • Experience managing campaigns across multiple formats including native, display, and video-based advertising channels.

  • Strong understanding of programmatic buying, RTB mechanics, PMP and open-exchange inventory, audience segmentation, retargeting, and attribution methodologies.

  • Experience with Adobe Analytics, Google Analytics, conversion tracking, and digital marketing measurement frameworks.

  • Strong analytical, forecasting, budgeting, communication, and project management skills.

  • Experience with CTV/OTT, online video, audio, and digital out-of-home advertising channels.

  • Familiarity with verification and measurement platforms such as IAS, DoubleVerify, Nielsen, or Comscore.

  • Experience in telecommunications, technology, subscription, or other highly competitive acquisition environments.

  • Experience partnering with Analytics and Data Science teams on attribution modeling, incrementality testing, and advanced measurement frameworks.

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