Senior Program Manager, Product & Marketing Operations

Job Title: Senior Program Manager, Product & Marketing Operations Location: Yonkers, NY (Hybrid ) or Remote Reports to: Senior Director of Operations Salary: $110-$130K About Bask & Lather Co. Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives. This role enables timely, accurate execution through clear ownership, integrated planning, early risk identification, and verified launch readiness. Role Overview We are seeking an experienced Senior Program Manager, Product & Marketing Operations to translate business priorities into completed product launches, marketing campaigns, and cross-functional business initiatives. Reporting to the Senior Director of Operations, this person personally builds and drives integrated project plans, resolves dependencies and blockers, holds owners accountable for commitments, and verifies that deliverables are approved, implemented, and complete. This is a hands-on senior program management role accountable for integrated planning, proactive problem solving, and delivery across functions. The Program Manager challenges missed commitments, secures recovery plans, and escalates decisions with options and business impact, enabling execution without repeated follow-up. The ideal candidate has personally managed physical consumer product launches and integrated marketing campaigns in a fast-paced environment, coordinating Brand, Operations, Supply Chain, Social, E-commerce, CRM, Paid Media, and external partners. The role owns planning, dependencies, delivery tracking, escalation, and completion verification. Functional leaders retain ownership of strategy, staffing, technical and creative quality, and approvals within their areas. Key Responsibilities End-to-End Project Ownership (Product + Campaigns)Own execution for:New product development (concept → formulation → packaging → launch)Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementationsProactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutionsSecure owners and delivery commitments, define completion criteria, and verify acceptance by the receiving team. Track missed commitments through recovery and closure. New Product Development (NPD) ExecutionManage full NPD lifecycle:Concept and kickoffR&D and formulation coordinationPackaging developmentLabeling, claims, and complianceSampling, testing, and approvalsLaunch readinessEnsure all SKUs, variants, and components are fully scoped from the startCoordinate across R&D, Ops, Supply Chain, Brand, and manufacturers Marketing Campaign ExecutionManage execution of:Sales campaignsRetail launches and activationsTV segments, influencer campaigns, and partnershipsEnsure all assets, timelines, and deliverables are aligned across channelsCoordinate with Social, Brand, E-commerce, and external partners Structured Project Kickoff & Scope DefinitionLead formal kickoff for every project to confirm scope, owners, dependencies, approval gates, and open decisionsDefine and validate scope during kickoff and planning:All SKUsAll deliverables and assetsAll timelines and dependenciesValidate critical scope and launch requirements with stakeholders before execution; document assumptions and assign owners and deadlines for unresolved decisionsIdentify missing SKUs or deliverables early; manage approved scope changes and communicate their effect on timing, resources, and launch readiness Timeline & Critical Path ManagementBuild and maintain detailed timelines in project management toolsManage critical path across product development and campaignsTrack dependencies and ensure alignment across teamsBuild backward plans using realistic lead times, approval gates, and resource availability; surface conflicts early and secure recovery actions when dates are at risk Retail & Launch ReadinessEnsure products and campaigns are fully launch-ready across:DTC, including website and appRetail and marketplaces, including Amazon and TikTok ShopMediaConfirm all requirements are completed before launch:Packaging, labeling, complianceAssets and approvalsOperational readiness Risk Management & Proactive Problem SolvingIdentify risks early across all projectsCommunicate issues before deadlines are impactedPresent solutions and recovery plans with accountable owners, revised dates, tradeoffs, and decisions required; escalate unresolved conflicts to the Senior Director of OperationsPrevent execution breakdowns and last-minute scrambling Execution Accuracy & Attention to DetailEnsure accuracy in:Dates and timelinesAsset naming and organizationCampaign details and logisticsProduct scope and SKUsValidate critical information, document assumptions and decisions, and resolve uncertainty proactively Asset & Deliverable CoordinationTrack all creative and product assets (video, photo, copy, packaging)Verify completion through receiving-team acceptance, documented approvals, and launch-day checks. Confirm approved assets, listings, offers, links, and campaign components are implemented correctly across applicable channels. Track outstanding issues through resolution.Obtain and document signoffs from authorized functional approvers before external submissions. Track labeling, claims, and compliance review without acting as the technical or regulatory approver. Cross-Functional Alignment & CommunicationCoordinate across:Brand & MarketingSocial MediaE-commerceOperations & Supply ChainExternal vendors and partnersMaintain one prioritized portfolio showing owners, milestones, dependencies, resource conflicts, and status. Obtain cross-functional commitments and escalate unresolved priority conflicts with options and business impact.Publish weekly updates covering completed work, upcoming commitments, overdue items, risks, recovery actions, and decisions needed. Label unconfirmed dates and assign owners and deadlines to resolve them. Facilitate working meetings that secure decisions and close actions. What Success Looks Like Products launch against agreed plans with documented scope, required approvals, and readiness confirmed by receiving teamsCampaign components are approved, handed off, and activated correctly across applicable channels; issues are tracked through resolutionPortfolio reporting is dependable; SKU scope, dates, dependencies, and completion evidence are accurate and currentRisks are identified early and resolved proactivelyLeadership receives timely, decision-ready escalations and spends less time chasing updates or reconnecting teams Qualifications PMP (Project Management Professional) certification preferred; demonstrated delivery experience is essential6+ years of relevant project or program management experience in fast-paced environmentsRequired: Personally managed physical consumer products through development and launch, including formulation or R&D, packaging, testing, production, and commercialization dependenciesRequired: Managed integrated marketing campaigns across multiple channels. Beauty or personal care experience preferred; relevant physical consumer product launch experience in CPG required.Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partnersStrong proficiency in project management tools (Monday.com preferred) and Excel; demonstrated ability to recover slipping projects and manage concurrent initiatives in a lean organization Core Competencies End-to-End Ownership: Drives projects from concept to completionProcess Discipline: Applies structured methodologies consistentlyAttention to Detail: Catches what others missProactive Communication: Flags risks early and clearlyExecution Excellence: Personally drives work through completion, verifies implementation, and delivers without constant follow-upCross-Functional Leadership: Secures commitments, challenges missed deadlines, resolves blockers, and escalates decisions with options Non-Negotiables Validate critical information and document assumptionsReview relevant requirements, resolve open questions proactively, and escalate uncertainty that threatens deliveryUse kickoff to confirm scope, owners, dependencies, and open decisions; update plans as approved priorities or scope changeDeadlines are proactively managed, not reacted toVerify accuracy at handoffs and launch checkpoints; maintain an auditable record of approvals and completion Why This Role Matters As Bask & Lather continues to scale, execution quality across both product development and marketing campaigns is critical. This role enables teams to move quickly through reliable plans, clear accountability, verified handoffs, and timely decisions. Conduct post-launch retrospectives and implement corrective actions. Routine copy review, social scheduling, and departmental production remain with functional teams so this role can focus on cross-functional delivery. Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.