Senior Program Manager – Global Professional Services Channel Programs

Key Responsibilities

• Lead and evolve the Expert Advantage Program, a flagship initiative dedicated to empowering, incentivizing, and accelerating the growth of our specialized consulting services partners globally.
• Design and execute comprehensive, global professional services channel programs tailored to drive partner-led delivery, service activation, and customer consumption.
• Optimize and govern various aspects of the program to ensure partner profitability, service quality, and alignment with strategic goals.
• Collaborate with Product and Global Services teams to translate complex technical roadmaps into structured partner enablement and delivery frameworks.
• Act as the programmatic champion for the delivery and activation of VMware solutions, with a primary focus on the VMware Cloud Foundation (VCF) platform.
• Drive partner adoption and delivery readiness across critical technology pillars, including software-defined storage, container orchestration (Kubernetes), and advanced cloud security components.
• Optimize the entitlement process by leveraging existing tools to make it more efficient.
• Architect and author high-impact content, core program messaging, and critical enablement assets (e.g., playbooks, value proposition decks, program guides, and whitepapers) tailored for both internal execution and external partner activation.
• Translate complex programmatic rules and technical solutions into compelling, easy-to-digest business narratives.
• Build on structure and evolution of partner certification blueprints, technical validation pathways, and competency requirements globally as relates to the expert advantage program.
• Manage and untangle complex customer entitlement frameworks with a focus on our commercial segment, ensuring partners can seamlessly navigate licensing, deployment rights, and service credits to accelerate time-to-value.
• Establish, monitor, and report on key performance indicators (KPIs) and operational metrics to evaluate global program health, partner performance, and ROI.
• Provide thought leadership to internal executive teams and external partner leaders, presenting clear, data-driven programmatic strategies.
• Navigate and influence a high-energy corporate culture with diverse, strong personalities by building consensus and driving alignment across regional and global teams.
• Leverage and navigate diverse third-party tools and enterprise platforms to extract, analyze, and synthesize raw data outputs into structured, highly actionable operational execution plans.
• Partner closely with Pre-Sales and Professional Services Organizations (PSO) to establish, cultivate, and lead global Services Advisory Boards, capturing partner feedback to influence long-term corporate strategy.
• Drive thought leadership and end-to-end execution of services engagement events globally, positioning our organization as a premier services enablement engine for partners.
• Act as the strategic bridge between technical pre-sales engineering, field delivery teams, marketing and partner ecosystems to ensure cohesive global messaging and programmatic alignment.

Required Qualifications

• Education: Required to hold both a Bachelor’s degree (in Business, Computer Science, Information Systems, or a related field) AND or a Master’s degree (MBA or Master of Science in a relevant discipline).
• Experience: Minimum of 15 years of progressive industry experience within the enterprise software, cloud infrastructure, or technology sector, with a definitive focus on Channel Program Management and Professional Services.
• Tools & Analytical Skills: Advanced data literacy with a proven ability to work with third-party applications/tools and extract raw metrics to drive strategic program execution. Strong proficiency in building executive-level reports, dashboards, and consumption metrics.
• VMware Domain Expertise: Strong working knowledge of VMware technologies, specifically the VMware Cloud Foundation (VCF) platform architecture and its component stacks (including vSAN/Storage, Tanzu/Kubernetes, and NSX/Security).
• Program & Business Acumen: Direct experience structuring partner certification requirements, managing global routes to market, and operationalizing customer entitlement models. Experience with AI models and output preferred.
• Global Scale: Proven track record of managing programs across multiple geographies (AMER, EMEA, APJ) while accounting for regional market nuances.
• Preferred Soft Skills & Attributes: Innovative & "Outside-the-Box" Thinking, High Emotional Intelligence (EQ), Communication Excellence.