Senior Program Manager, Cloud Sales Center

Campaign Design & Execution

Design and execute partner engagement campaigns across PTM, SMB, and Enterprise segments including product campaigns, partner activation sprints, and revenue-driving engagement plays.
Build campaign playbooks that give partners defined direction, structured campaign access, and clear accountability metrics for products, services, or segment-specific objectives.
Own and maintain the campaign calendar with a rolling view of what is running, at what stage, and what is coming next.
Coordinate partner campaign cadence across segments, adapting for segment-specific partner motions while maintaining coherence with CA and Startup campaign peers.
Design campaigns purpose-built for Scale: one-to-many plays, partner-leveraged motions, and templatized sprint models that can be deployed quarterly with minimal overhead.

Financial Impact & Measurement

Inspect every campaign against bottom-line financial outcomes: pipeline generated, revenue attributed, cost of engagement versus return, and conversion lift.
Use inspection tools and dashboards to measure campaign performance and deliver campaign attribution reports connecting investment to activity to pipeline to revenue.
Track partner stall rates, red-flag indicators, and escalate underperforming partners per the accountability framework.

Partner Coordination & Enablement

Serve as the operational point of contact for partner campaigns with PTM leaders and Partner GTM Strategy teams.
Manage the partner problems backlog surfaced through partner feedback and research, routing issues to resolution owners and tracking closure.

Scale Model Design

Build repeatable sprint models that can be templatized and deployed quarterly across segments.
Reduce partner engagement cost-to-serve while increasing coverage and revenue attribution.

Initiatives & Recognition Programs

Design targeted incentive programs within the existing AWS platform that meet compliance requirements and drive incremental uplift against defined baselines.
Connect initiatives directly to the campaign calendar so incentive programs reinforce the behaviors campaigns are designed to produce.
Manage initiatives intake from segment leaders, ensuring programs do not proliferate without measurement.
Track ROI and measure correlation between recognition programs, campaign engagement, and financial lift.