Senior Program Director Membership & Health Wellness

About the role

The Senior Program Director (Membership & Wellness) provides strategic and operational leadership for membership growth, retention, and health and wellness programming in alignment with the YMCA’s mission and community impact goals.

Responsibilities

• Lead membership and program sales efforts by establishing enrollment goals, monitoring performance, and implementing strategies to achieve membership, retention, and program revenue targets.
• Promote a welcoming, inclusive, and mission-driven environment for members, guests, and participants.
• Establish and maintain service standards across membership, front desk, and wellness operations.
• Resolve member concerns promptly and professionally, exercising sound judgment and conflict-management skills.
• Develop and implement annual operating plans that support growth, engagement, and financial goals.
• Analyze membership, participation, sales, and financial data to evaluate effectiveness and guide planning.
• Sure proper staffing, scheduling, and training to support high-quality service and effective sales conversations.
• Collaborate with marketing and development teams on outreach, enrollment, and engagement initiatives.
• Serve as a staff liaison to volunteer committees or advisory groups as assigned.
• Provide leadership and support to the YMCA Annual Support Campaign and other philanthropic initiatives.
• Interpret and communicate YMCA mission, policies, and values to staff, members, volunteers, and community partners.
• Demonstrate a strong understanding of YMCA focus areas: Youth Development, Healthy Living, and Social Responsibility.
• Participate in branch and Association-wide initiatives and perform other duties as assigned.

Qualifications

• Education & Experience: Bachelor’s degree in Exercise Science, Health Promotion, Business Admin, Marketing, Recreation Management, or a related field, or equivalent combination of education and experience. Four (4) or more years of progressively responsible experience in a YMCA or other nonprofit organization in aquatics, health & wellness, membership, or related program management. Minimum of two (2) years of supervisory experience, including staff and volunteer leadership.
• Experience: Demonstrated success in staff leadership, program development, member/customer service, and building authentic relationships with members, staff, and community partners. Experience managing program budgets, marketing and public relations efforts, fundraising initiatives, and cross-sector community collaborations. Strong leadership, organizational, analytical, and communication skills, including public speaking and data-informed decision-making.

Required Certifications

• Completion of all YMCA-required trainings and certifications within designated timeframes.
• Current CPR, AED, and First Aid certifications required.
• Required wellness certifications relevant to the role (e.g., ACSM, ACE, NASM, NSCA).
• YMCA Team Leader or Multi-Team Leader certification preferred.
• Training or demonstrated competency in Active Listening and member engagement preferred.