Senior Professional, Category Marketing - Train & Licensing

Purpose of Role

The Senior Professional, Category Marketing – Train & Licensing plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Mens Train consumer within a co-gender marketing model. This role will also support license partner marketing strategy and ultimate go-to-market execution.

Your Impact

• Own development and execution of seasonal category toolkits, ensuring Mens Train product, insights, and storytelling are fully embedded within co-gender narratives
• Serve as a subject-matter expert in Mens Train and licensed products, translating technical product features, fit, and innovation into clear consumer benefits for products such as compression gear, performance tees, shorts, footwear, underwear, as well as outbound license categories including eyewear and hydration
• Own execution, synthesis, and share-out of research related to the Mens Train consumer, sport culture, and competitive landscape
• Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
• Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy and brand standards
• Contribute to the overall brand strategy across the entire outbound licensing portfolio
• Full marketing life-cycle management: deliver seasonal direction, manage timelines and approval process, measure impact, iterate
• Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
• Own seasonal seeding and activation processes for Mens Train and outbound licensing stories, including execution, tracking, and recap
• Support photo and content planning to ensure Mens Train hero products are accurately represented; opportunistically integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available
• Participate in travel for shoots, market visits, and consumer/athlete insight gathering

Qualifications

• 4+ years of experience in brand marketing, category marketing, licensing, agency or related consumer-focused roles within a global consumer, sport, or lifestyle brand
• Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
• Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
• Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
• Lead and manage relationships with third-party licensees, ensuring clear communication, professionalism, and strong alignment on expectations while proactively addressing challenges
• Drive consistency and adherence to brand standards across all touchpoints, while identifying synergies and new opportunities for product integration within the broader marketing ecosystem to elevate partner execution
• Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus
• Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
• Confident communication with the ability to present ideas, insights, and work-in-progress to cross-functional partners
• Strong passion for performance sport, training and fitness culture, wellness, and athlete-led product creation
• Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering

Workplace Location

This individual must reside within commuting distance from our Baltimore office.

Work Schedule

This role follows a hybrid work schedule, requiring 4 days in-office per week.

Travel

10-20%

Sponsorship Eligibility

(US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

No relocation provided

Base Compensation

$90,000.00-$120,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources - We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives.