Senior Product Scientist (Marketing Intelligence)

About the role

We are seeking a Senior Product Scientist to own and maintain the marketing measurement foundation that powers Headspace's ability to make confident, evidence-based decisions about how we acquire and retain members at scale. This role sits at the intersection of product strategy, data science, and growth marketing, with a mandate to move Headspace toward a rigorous, durable incrementality testing capability that connects media investment to long-term member value.

Responsibilities

• Craft product requirements & experimentation plans for marketing measurement, partnering with Performance and Lifecycle Marketing, Growth, and Data Science to build a durable, cross-channel incrementality testing capability that moves Headspace beyond last-click attribution.
• Design and deliver the experimentation infrastructure required to measure the true causal impact of paid media spend on member acquisition, long-term retention, and sustainable LTV across all marketing channels.
• Own and maintain the outcome of the roadmap for data architecture and identity resolution foundation required to support reliable, scalable measurement, ensuring consistent signal across channels and reducing measurement bias and contamination.
• Author and maintain product specifications that translate complex measurement and experimentation requirements into actionable technical deliverables for engineering and data science partners.
• Partner cross-functionally across Marketing, Growth, Engineering, and Data Science to ensure execution aligns with established measurement principles, experimentation standards, and frameworks for evaluating and acting on marketing investment decisions.
• Define and monitor the key metrics that connect platform-level measurement capabilities to business-level outcomes, including member acquisition quality, retention impact, and long-term LTV.
• Maintain and iterate on a structured learning system that synthesizes incrementality findings across channels and over time, enabling leadership to make confident, evidence-based investment decisions at scale.
• Partner with Legal and Privacy teams to ensure all measurement and experimentation infrastructure is designed and operated in full compliance with data privacy and consent requirements.

Qualifications

• 3 years of experience in product management, data science, marketing technology, or a related field, with a proven track record of owning and delivering complex, analytically driven products or workstreams.
• Strong understanding of marketing measurement concepts including incrementality testing, media mix modeling, multi-touch attribution, and the technical infrastructure required to support cross-channel experimentation at scale.
• Demonstrated experience partnering with data science or engineering teams to define requirements, build data pipelines, and ship measurement systems in production environments.
• Solid grasp of identity resolution, event logging, and the data architecture considerations required to produce reliable, unbiased measurement across digital marketing channels.
• Strong communication and interpersonal skills, with the ability to influence and align stakeholders across marketing, growth, engineering, and legal functions.

Benefits

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

Pay & Benefits

The anticipated new hire base salary range for this full-time position is $122,400 - $170,000 + equity + benefits. For candidates based in San Francisco, New York City, or Seattle, a separate salary range of $156,400-190,000 applies, consistent with our location-based compensation philosophy.