Senior Product Marketing Strategist

Business Development Resources, Inc. (BDR) provides training and coaching services to the contracting industry. Our goal is to empower clients with industry experience and information to drive profit and growth in their businesses.

About the role

BDR is seeking a strategic and results-driven Senior Product Marketing Strategist to join our growing marketing team. In this role, you will develop and execute go-to-market strategies across BDR’s full suite of products and services, ensuring every solution is positioned effectively, supported by compelling sales enablement content, and communicated to the right audience. This is an ideal opportunity for a marketing professional who enjoys blending strategy with hands-on execution and thrives in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute go-to-market strategies for BDR’s products and service offerings
• Create product positioning, messaging frameworks, and value propositions that resonate with target audiences
• Plan and manage product marketing campaigns across email, digital, social media, paid advertising, and event channels
• Coordinate and lead all marketing activities related to new product and service launches
• Develop and maintain sales enablement materials, including one-sheets, presentations, case studies, FAQs, flyers, and sales decks
• Partner with sales, coaching, product, and leadership teams to ensure alignment and successful market adoption
• Monitor campaign performance, analyze results, and optimize future marketing efforts based on data-driven insights
• Maintain and organize BDR’s product marketing content library and resource hub
• Translate complex products and services into clear, benefit-focused messaging
• Support internal product education and training initiatives for sales and operational teams

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of marketing experience, including at least 2 years focused on product marketing, content strategy, or go-to-market execution
• Demonstrated success developing product positioning, messaging frameworks, and sales enablement materials across multiple product lines
• Experience planning and executing integrated marketing campaigns
• Familiarity with CRM and marketing automation platforms, preferably HubSpot
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills
• Experience marketing to home service, trades, B2B, or professional services industries is strongly preferred
• Strong analytical mindset with the ability to measure campaign performance and communicate results
• Self-motivated, collaborative, and adaptable in a fast-changing environment

Benefits

• Full benefits package including 401(k) with employer 3% match
• Medical insurance with minimal employee contribution and HRA
• Supplemental insurance options
• Employee Assistance Program (EAP)
• Employer-paid life insurance and AD&D coverage
• PTO accrual and paid holidays
• Long-term career growth opportunities and professional development

Schedule

7:00 a.m. to 4:00 p.m., Monday through Friday, with overtime and occasional weekends as needed.

Why work for us?

• Named in Seattle Business Magazine’s Washington’s Best Companies to Work For list in 2022 and 2023
• Average employee tenure is over 7 years
• Passionate team focused on helping clients succeed
• Caring ownership and management team
• Clear expectations and communication
• Excellent opportunities for career growth and advancement
• Ongoing training and professional development
• Long-standing client relationships and strong industry reputation
• Fun, collaborative, and professional culture
• Growing, profitable company with more than 25 years of success

Remote position.