Senior Product Marketing Specialist
About the role
Roadie, a UPS company, is a leading logistics and delivery platform that helps businesses tackle the complexities of modern retail with unmatched delivery coverage, flexibility, and visibility. Reaching 97% of U.S. households across more than 30,000 zip codes — from urban hubs to rural communities — Roadie provides seamless, scalable solutions that meet a variety of delivery needs. The Senior Product Marketing Specialist will blend strategic storytelling, customer insights, and data-driven execution to drive the success of Roadie’s products. You’ll play a crucial role in shaping product positioning, go-to-market (GTM) strategies, and adoption around the driver app, directly impacting revenue growth and market leadership.
In this role, you’ll craft compelling product narratives, develop high-impact content, and execute integrated marketing initiatives. You’ll connect solutions to driver pain points, champion the voice of the customer, and bring a bias for action, strategic thinking, and a growth mindset.
Responsibilities
- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments
- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes, translating technical developments into clear, compelling driver communications
- Build integrated product marketing plans that introduce, grow, and mature Roadie’s product offerings
- Develop messaging frameworks, value propositions, and content that resonate with diverse audiences throughout the driver journey
- Collaborate with Communications on the annual messaging guide, grounding recommendations in driver insights, product knowledge, and organizational priorities
- Anticipate communication needs from the product roadmap and plan the right mix of blog posts, automated updates, social content, and paid media insights
- Turn product performance, customer feedback, and competitive intelligence into actionable recommendations for product roadmaps, positioning, and GTM teams
- Track launch success, adoption, engagement, retention, and message resonance, translating results into recommendations for leadership
- Optimize Braze Canvas flows, tagging structures, and data points to improve segmentation, reporting accuracy, and experimentation capabilities
Requirements
- 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy; experience with product launches is strongly preferred
- Proven ability to influence and drive outcomes across interdisciplinary teams (Sales, Marketing, Product, Operations)
- Strong storytelling and communication skills, with the ability to translate complex product capabilities into clear, compelling narratives for technical and non-technical audiences
- Deep curiosity about market trends, customer behavior, and emerging opportunities
- Excellent project management skills, with experience managing complex initiatives across multiple stakeholders
- A collaborative, resourceful, and solutions-oriented mindset, with the flexibility to thrive in a fast-paced, evolving environment
Benefits
- Competitive compensation packages
- 100% covered health insurance premiums for yourself
- 401k with company match
- Tuition and student loan repayment assistance (Roadie will contribute directly to your existing student loans)
- Flexible work schedule with unlimited PTO
- Monthly 3-day weekends
- Monthly WFH stipend
- Paid sabbatical leave—tenured team members are given time to rest, relax, and explore
- The technology you need to get the job done
This role is not eligible for Visa sponsorship. Applicants must be authorized to work for any employer in the U.S.