Senior Product Marketing Manager, Technical Product Marketing - Vice President

About The Role

Aladdin Studio represents the next generation of extensibility within the Aladdin platform. It enables clients to build, integrate, and customize workflows, applications, and data pipelines on top of Aladdin—supporting scalable innovation across data, APIs, analytics, and user experiences. Aladdin Studio is designed for both technical and non-technical users, empowering developers, data engineers, product teams, and business users to create differentiated capabilities while maintaining enterprise-grade governance, performance, and security.

As a Product Marketing Lead for Aladdin Studio, you will sit at the center of product, engineering, and go-to-market—acting as the strategic marketing lead embedded within the Studio ecosystem. This role is positioned as a senior individual contributor / lead PMM, owning how Aladdin Studio is brought to market and adopted globally. You will operate as the primary marketing partner to Studio Product, ensuring tight integration between product development and market execution. You will shape the narrative for a highly technical platform while driving clarity, relevance, and measurable business outcomes for both technical and non-technical audiences. This role requires deep comfort engaging with technical concepts (APIs, data workflows, platform architecture, AI capabilities) while consistently elevating those concepts into compelling, outcome-driven narratives for clients and internal stakeholders. You will also play a leadership role in scaling product marketing impact, influencing cross-functional priorities, and setting the standard for how platform capabilities are marketed across Aladdin Studio.

Key Responsibilities

Product Positioning & Market Strategy

• Own and evolve positioning for how clients build, integrate, and customize solutions using Aladdin Studio
• Translate complex technical capabilities (APIs, data, AI-enabled workflows) into clear, compelling narratives for technical and business audiences
• Lead market, customer, and competitive insights to inform positioning, target segments, and whitespace opportunities
• Champion a differentiated value proposition that balances innovation with clear, measurable client and business outcomes

Go-to-Market & Adoption

• Lead go-to-market strategy and launches for Aladdin Studio platform, integration, and AI capabilities
• Partner closely with Product to align messaging with roadmap priorities and technical design
• Define adoption strategies, success metrics, and feedback loops tied to usage, engagement, and commercial impact
• Set direction for technical enablement and onboarding strategies that accelerate time-to-value and reduce friction
• Partner with Product, Solutions, and Client teams to clearly articulate ROI and client impact

Thought Leadership & Scale

• Own Aladdin Studio's external presence across flagship events (e.g. Aladdin Client Forum), industry forums, and executive engagements
• Develop thought leadership that positions Studio as a leading extensible, platform, and AI-enabled solution
• Enable sales and client teams with clear narratives and materials that accelerate deals and executive conversations
• Leverage GenAI to scale content creation, insights synthesis, and competitive intelligence, modernizing how product marketing operates

Qualifications

Required:

• 7+ Years of Experience marketing technical platforms or products (e.g., APIs, data platforms, integration tools, SaaS, or enterprise solutions)
• Demonstrated ability to understand and communicate technical architectures, workflows, and AI-enabled capabilities to both technical and non-technical audiences
• Proven ability to operate as a cross-functional leader, influencing product, engineering, and go-to-market stakeholders
• Strong written and verbal communication skills, including technical storytelling and simplification
• Strong analytical, strategic, and problem-solving skills
• Experience working cross-functionally with product, engineering, design, and go-to-market teams
• Bachelor's degree or higher in business, marketing, engineering, or a related field

Preferred:

• Experience in fintech, asset management technology, or enterprise platforms
• Familiarity with APIs, data integration, workflow orchestration, or platform ecosystems
• Experience partnering with value engineering, sales, or client teams to quantify ROI and business impact
• Hands-on experience using GenAI tools for content generation, research, or workflow automation
• Background in product marketing, product management, solution consulting, or go-to-market strategy

Pay

For New York, NY Only the salary range for this position is USD$155,000.00 - USD$210,000.00. Additionally, employees are eligible for an annual discretionary bonus. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Schedule

BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.