Senior Product Marketing Manager (Remote in U.S.)

About the Role

As a Senior Product Marketing Manager for Certifications, you’ll lead end-to-end product marketing by defining positioning and go-to-market strategy, enabling global sales launches with core assets, building buyer personas, and running campaigns to drive revenue growth. You’ll report to the VP of Product Marketing and collaborate with cross-functional teams such as Product Management and Technical Development to translate USGBC and GBCI’s offerings into clear, differentiated value for a global real estate sector audience pursuing green building standards and certification.

Responsibilities

• Architect Messaging and Strategy: Lead the development of high-impact positioning and go-to-market strategies, ensuring a cohesive narrative that aligns with USGBC/GBCI’s comprehensive product portfolio.
• Accelerate Field Success: Develop and maintain sales enablement assets that equip global sales and partner teams, including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs.
• Execute Global Product Launches: Own the end-to-end creation of core GTM content, including internal product guides, webinars, web narratives, regional-specific assets, and event presentations.
• Establish Buyer Criteria and Personas: Develop a deep understanding of the product’s target audiences to inform messaging and positioning that resonates across specific buyer types, use cases, and regions.
• Influence Product Evolution: Synthesize market trends, competitive intelligence, and voice of customer into actionable insights for Product Management, shaping the product’s future to meet emerging customer and industry requirements.
• Impact Product Revenue: Develop and execute marketing campaigns to drive customer acquisition, growth, retention, and advocacy.

Requirements

• 6+ years of product marketing experience.
• Bachelor’s degree; MBA or advanced degree is a plus.
• Current client-side experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability, or renewables sectors.
• Proven track record of bringing complex products to market with clear, compelling positioning for an enterprise audience.
• Strong understanding of market analytics, data, and modeling to inform product and go-to-market strategy.
• Ability to build consensus and drive alignment across cross-functional teams.
• Strategic thinking skills, with the ability to derive actionable insights from complex data.
• Strong written and verbal communications skills, including effective presentation skills.
• Passion and commitment to the USGBC/GBCI mission.
• Proficiency in English.

Skills

• CRM & Analytics: Salesforce, Google Analytics, Looker
• Project Management: Asana, Smartsheet, Jira
• Content Creation: Figma, Canva, Notion, Microsoft 365

Benefits

• Competitive compensation.
• 401(k) with employer matching.
• Professional development reimbursement.
• Healthcare plan through Cigna, including medical, dental, vision, and prescription drugs (USGBC covers 100% of premiums and provides an HRA to assist with in-network medical deductibles).
• Generous paid time off: 12 paid holidays, 9 paid personal sick days, and 2 to 3 weeks PTO based on career level, including a full week off between Christmas and New Year’s.
• 6 weeks paid renewal leave after 7 years of continuous service.

Schedule

• Monday through Friday, 9:00 am to 5:30 pm EST, 40 hours per week, including occasional evenings.
• 10% travel for team retreats and industry events.

Location

This position is remote in the U.S.

About Us

U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system—and initiatives like Greenbuild, the Center for Green Schools, and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.

Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates, including LEED, PERFORM, SITES, and TRUE Zero Waste.

Our global impact includes over 120,000 LEED-certified commercial projects worldwide and millions of square feet of certified healthy, efficient, low-carbon space. We are recognized in 180+ countries for innovation in green building and business practices.

At USGBC and GBCI, you’ll work alongside passionate, mission-aligned professionals in a purpose-driven, inclusive culture. We offer opportunities to grow your career, take ownership of meaningful work, and make a measurable impact on global sustainability efforts.