Senior Product Marketing Manager (Remote)

Responsibilities

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas.
• Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications.
• Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation.
• Serve as a steward of product messaging across the organization.
• Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs.
• Develop launch plans, communication strategies, enablement resources, and supporting materials.
• Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams.
• Help ensure organizational readiness and successful execution of launches and key initiatives.
• Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs.
• Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement.
• Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution.
• Support executive leaders by driving initiatives from planning through implementation.
• Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources.
• Partner with sales leadership to improve field readiness and messaging effectiveness.
• Support training and readiness efforts for Sales and Customer Success teams.
• Provide ongoing competitive and market insights to customer-facing teams.
• Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews.
• Monitor industry trends, customer needs, and competitor activity to identify opportunities and risks.
• Translate market insights into actionable recommendations for Product, Marketing, Sales, and executive leadership.
• Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets.
• Partner with demand generation, field marketing, and digital teams to ensure product messaging is reflected across campaigns and programs.
• Maintain and optimize product marketing initiatives, launches, messaging, and enablement efforts using data and analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field.
• MBA or advanced degree preferred but not required.
• 8-10 years of experience in product marketing, product management, or marketing strategy.
• Experience leading cross-functional initiatives and bringing products, programs, or services to market.
• Strong communication, presentation, facilitation, and writing skills.
• Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority.
• Experience developing positioning, messaging, sales enablement resources, and go-to-market plans.
• Strong analytical and problem-solving skills with the ability to leverage data to inform decisions.
• Ability to balance strategic thinking with hands-on execution and project leadership.
• Experience in K-12 education, educational publishing, or education technology.
• Prior literacy education background a plus!

Benefits and Perks

• Competitive compensation package based on qualifications, skills, competencies, location, and experience.
• Annual bonus or commission.
• 401(k) retirement plan with employer match.
• Medical, dental, and vision insurance.
• Generous PTO, sick, and paid holidays.
• Employer paid life and short & long term disability insurance.
• Laptop provided for home office.
• Flexible remote-first work culture.
• Compensation Range: $90,000 - $120,000 per year.