Senior Product Marketing Manager, Release Marketing

About the role

We’re looking for a Release Marketer on the Product Marketing Team to build and scale how we communicate product innovation internally and externally. This role sits at the intersection of product marketing, strategy & operations, and AI-driven automation.

Responsibilities

• Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables
• Operationalize a monthly “What’s New” cadence, including blogs, customer communications, sales enablement, in-product messaging (e.g., Pendo), and social content
• Partner with Product to standardize release inputs (e.g., templates, briefs) that feed into automated workflows
• Continuously improve quality, speed, and consistency of releases through automation and AI
• Identify opportunities to automate repetitive product marketing workflows using AI and tooling
• Build and maintain systems that generate, QA, and distribute release content at scale
• Establish best practices for how product marketing leverages AI across content creation, organization, and execution
• Partner with the VP of Product Marketing on cross-functional initiatives that improve how product marketing works across teams
• Create and maintain centralized systems for knowledge management (e.g., drives, folders, documentation) that are clean, current, and usable
• Act as a connective layer across product marketing, ensuring alignment and consistency in messaging and execution

Qualifications

• Minimum of 7 years of product marketing or GTM experience, with demonstrated ownership of end-to-end GTM execution
• Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows
• Hands-on practitioner of AI tools and automation (e.g., ChatGPT, Claude, Notion AI, Zapier, Make, or similar) applied to content workflows
• Demonstrated ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority
• Strong writing and messaging skills. Ability to translate technical product updates into clear, customer-facing narratives
• Track record of driving adoption and internal alignment through structured release communications
• Experience with in-product messaging tools (e.g., Pendo, Appcues) and marketing automation platforms
• Comfortable working in ambiguous, high-volume environments with competing priorities

Preferred Qualifications

• Experience in payroll, HR tech, or compliance-adjacent products where regulatory nuance shapes messaging
• Prior experience in a high-growth, multi-product environment; HR tech, fintech, or SMB-focused SaaS
• Experience in a Strategy & Ops function to create new processes and infrastructure

Pay

The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.