Senior Product Marketing Manager, Pricing & Packaging

Pricing & Packaging Strategy

The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As we continue evolving into a multi-solution platform, how we price and package our offerings is foundational to customer trust, perception, and long-term differentiation.

We are seeking a strategic and analytically strong Senior Product Marketing Manager, Pricing & Packaging to help execute Justworks’ multi-year Pricing & Packaging (P&P) strategy. This role will report to the Head of Pricing & Packaging and will play a critical role in driving monetization initiatives, packaging evolution, and pricing experimentation across the business.

Responsibilities

• Lead high-impact pricing and packaging initiatives across products, add-ons, bundles, and platform tiers.
• Develop pricing recommendations grounded in customer value, segmentation insight, competitive benchmarking, and financial modeling.
• Support pricing strategy for new product launches, expansions, and platform innovations—ensuring alignment between value delivered and price captured.
• Design and analyze pricing experiments (e.g., packaging variations, promotional tests, bundling strategies) to inform iteration and optimization.
• Conduct pricing research initiatives such as willingness-to-pay studies, conjoint analysis, and elasticity modeling.
• Partner with Revenue and Finance teams to evaluate discounting trends, customer impact groups, and retention implications of pricing updates.
• Collaborate with Product teams to embed monetization thinking into roadmap planning and feature development.
• Support rollout of pricing changes, including internal enablement, messaging alignment, and performance tracking.
• Partner closely with Platform and Customer Journey PMMs to ensure pricing reinforces broader positioning and lifecycle strategy.

Qualifications

• Minimum of 4-6 years of experience in product marketing, pricing, monetization strategy, strategy consulting, finance, or revenue strategy within a SaaS or technology company.
• Experience contributing to pricing and packaging strategy, including financial modeling and experimentation.
• Strong analytical background with experience evaluating revenue impact, retention implications, and margin tradeoffs.
• Experience supporting multi-product or platform businesses, ideally within B2B, fintech, HR tech, payroll, compliance, or benefits environments.
• Proven ability to influence cross-functional stakeholders without direct authority.
• Experience supporting both sales-assisted and growth-led motions is a plus.
• Excellent written and verbal communication skills.