Senior Product Marketing Manager, Marketing & Enablement Personas

For our client, we are seeking a Senior Product Marketing Manager, Marketing & Enablement Personas to join the team of a leader in the Enterprise Technology space. This role will shape how the company positions its platform for marketing and enablement audiences, translating customer and market insights into clear messaging and go-to-market direction. The position will partner closely with product, field, and sales teams to drive launches, equip the field with effective assets, and improve adoption through compelling storytelling. It is well suited for a strategic product marketer who can connect complex capabilities to measurable business outcomes and bring clarity to ambiguous, cross-functional initiatives. The role also offers the opportunity to influence thought leadership and customer-facing programs that strengthen field performance and reinforce the platform's value in the market. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $117,700 – $185,000 annually Responsibilities Define and differentiate the platform story for marketing and sales enablement personas Translate customer insights into actionable product strategies and roadmap input Lead go-to-market strategy for major product launches, ensuring clear value communication Create and manage assets that support key go-to-market plays, including sales materials and competitive intelligence Equip field teams with effective messaging and tools to convey product value Generate thought leadership content for marketing and enablement leaders Represent the company at customer events and integrate feedback into go-to-market strategy Qualifications 5-7 years of B2B enterprise software product marketing management experience Proven track record in positioning and go-to-market strategies that drive results Ability to connect complex products and data to clear business outcomes Strong ownership in ambiguous situations, with experience aligning stakeholders and driving execution Deep understanding of marketing and enablement leaders' priorities and impact measurement Experience using customer insights and market trends to shape strategic viewpoints Proficient in creating and measuring go-to-market plays that enhance field performance Familiarity with AI applications to enhance marketing efforts Benefits Comprehensive benefits and perks for overall well-being Access to a global benefits page for country-specific offerings Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.