Senior Product Manager, Marketing Enablement
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should have sections like About the role (description of role), Responsibilities (list), Requirements/Qualifications/Skills (maybe combine?), Benefits, Pay, Schedule.
We need to preserve all substantive info.
Let's identify sections:
- About the role: The paragraph starting "About The Role Marketing Enablement is a newly formed squad..." includes description of role. Also "This role is based out of our NYC office." Could be part of About the role.
- Responsibilities: The "A Day in the Life" bullet list (actually sentences) enumerates responsibilities. Also maybe earlier bullet list? The "A Day in the Life" includes many responsibilities.
- Requirements/Qualifications/Skills: The "What We're Looking For" list includes product management experience, etc. Could be split into Requirements and Skills. But we can combine into one section maybe "Requirements" or "Qualifications". The instruction says prefer few substantive sections over many thin ones. So we could have one section "Requirements" that includes all those bullet points.
- Benefits: The section "Our Commitment To Your Total Well-being" lists benefits: medical, dental, vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options; Ownership: Equity for all employees, including new hire and refresher grants; Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year; Growth: Company-paid professional coaching for all employees; Wealth: Day-one 401(k) match plus matching on qualified student loan payments.
- Pay: The salary range: New York City: $145,000-$170,000. Also mention variable compensation in the form of a company incentive bonus. So we can include Pay section with that.
- Schedule: The posting mentions hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays). Also earlier: "We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays)." That's schedule info. So we can include Schedule section.
We must not include boilerplate like EEO, application instructions, etc. Remove those.
We must not include duplicated lines.
We must not invent or summarize away detail.
We need to preserve all substantive information.
Thus produce HTML:
About the role
... (the description)
Responsibilities
- ... each responsibility
Requirements
- ... each requirement/skill
Benefits
- ... each benefit
Pay
... salary range and variable compensation
Schedule
... hybrid schedule details
We need to ensure we don't include headings with empty content. Now extract precise text. About the role: Let's copy the paragraph(s) after "About The Role". The text: "About The Role Marketing Enablement is a newly formed squad that owns the systems and surfaces Marketing uses to reach and reward customers. The team's domain spans Betterment's promotions and offers framework (referrals, acquisition and tenured offers, promo codes, and the enrollment and redemption mechanics behind them), customer messaging and in-app content, marketing analytics and attribution, internal marketing ops tooling, and the technical foundation of our public website. As the Senior Product Manager for Marketing Enablement, you'll own the roadmap for this new team and help shape how it operates from the ground up. You'll partner closely with Marketing to turn campaigns and offer ideas into product capabilities that can be reused, so marketers can do more on their own and we can measure what we ship. Offers at Betterment are financial incentives with real dollar costs and regulatory requirements, so you'll design mechanics like eligibility, enrollment, redemption, and clawbacks with the same rigor we apply to our investing products. You'll run multiple projects at once from definition through launch, moving between strategy and implementation details, and working closely with Engineering, Design, Marketing, Analytics, Finance, Compliance, and other product teams. This role is based out of our NYC office." We should preserve that as prose in. Now Responsibilities: The "A Day in the Life" list: - Own the product roadmap across the promotions and offers framework, in-app messaging and content surfaces, marketing analytics, and the public website platform. - Partner with Marketing to translate campaigns and offer concepts into product capabilities we can reuse across future campaigns. - Design the mechanics of new offer types (referral rewards, rate boosts, investing rewards, promo codes), including eligibility, enrollment, redemption, and clawback handling, in partnership with Finance, Compliance, and other product teams. - Expand our customer messaging capabilities, including in-app cards and placements, segmentation and enrollment workflows, push-based data access, monitoring and alerting, and AI-assisted campaign build and QA. - Improve end-to-end marketing measurement, from ad platform events and site/app instrumentation through account opens and funding, so we optimize spend against actual customer outcomes rather than clicks or leads. - Build internal tooling that lets marketers create and manage in-app content and segmented offers with less engineering involvement. - Guide the technical evolution of betterment.com, including its content management stack, ongoing platform modernization, and new interactive experiences like calculators, in partnership with Web Operations. - Lead cross-functional delivery with Engineering, Design, Analytics, and Marketing from problem definition through discovery, specs, launch, and iteration. - Define and track success metrics spanning campaign velocity, offer enrollment and redemption, conversion and funding impact, and marketing efficiency. We need to put each as
. Now Schedule: The hybrid info: "We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays)." Also earlier: "This role is based out of our NYC office." Already in About the role. But schedule specifics: four days/week in-office, no required office days during summer and winter holidays. We'll output as
. Now ensure we don't include any boilerplate like "What Happens Next", "Come join us!", EEO, etc. We must not include duplicated lines. Now produce HTML. Check that we didn't miss any substantive info: The "About Betterment" paragraph at start is company description; maybe we could include as part of About the role? But it's not about the role. The instruction: use headings for sections like About the role, Responsibilities, etc. The company overview could be omitted? It's substantive but not under those headings. However we could include it under About the role as part of description? The instruction says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but we should follow those headings. The company overview could be placed under About the role? Might be okay but could be considered not exactly about the role. However we could omit it because it's not required to be included; but we must preserve ALL substantive information. If we omit company overview, we lose substantive info. So we need to include it somewhere. Perhaps we can include it as a paragraph before the first heading, not as a heading. The instruction says output ONLY the HTML fragment; we can include
before any heading. That's allowed. So we can include a
with the company overview before the About the role heading. Thus:
About Betterment Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays).
But note