Senior Product Marketing Manager I (VoC and Competitive Intelligence)

About Housecall Pro

At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

About the Role

As a Senior Product Marketing Manager, your role is to guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses. You excel at understanding their needs and pointing them to the right tools and solutions. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue. You are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, develop strategy, collect requirements, and manage asset production. You feel at home using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Responsibilities

• Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through the development of compelling product messaging and content
• Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new products
• Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
• Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum

Qualifications

• 7+ years of experience in Product Marketing or a related field
• Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding of go-to-market strategies, approaches, and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

What Will Help You Succeed

• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Pay & Benefits

Expected salary range: $127,000–$162,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan.

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(k)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Paid holidays
• Monthly tech reimbursements