Senior Product Marketing Manager, Hyperscaler Ecosystem

About the role

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

Responsibilities

• Own unified hyperscaler GTM strategy and positioning – Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner’s market, competitive position, customer base, and go-to-market motion. Each hyperscaler’s positioning is built, not templated.
• Jointly run the hyperscaler relationship – Own the narrative and assets while co-running the partner relationship with the hyperscaler partner managers.
• Develop distinct value propositions and proof points by hyperscaler – Craft messaging, customer stories, competitive positioning, and persona-specific narratives for specific personas (CIO/CISO, CFO) that resonate with each partner’s buying process and use cases.
• Lead co-innovation GTM plays end-to-end – Partner with product management and engineering to identify co-innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution. Build a repeatable model that scales across all three partners.
• Build hyperscaler sales enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for specific buying committees, customized by hyperscaler and built to win deals.
• Align sales, product, and partner teams on one narrative – Ensure ServiceNow field sellers and hyperscaler sales teams tell the same story to end customers; misalignment stalls deals.
• Feed market intelligence into product planning – Bring hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations. You inform the roadmap; Product Management owns the decisions.
• Represent marketing in customer engagements – Act as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals to help advance conversations and close business.

Requirements

• 7–10+ years in enterprise product marketing, product management, or sales engineering
• 4+ years working with enterprise software platforms; cloud / hyperscaler go-to-market experience required
• At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics)

Qualifications

• Strong Azure