Senior Product Marketing Manager (Creative Cloud for enterprise)
VARITE INC · California, United States · 3 wk ago
RemoteRemoteOTHR$67/hrFull-time
An American computer software company that offers a wide range of programs from web design tools, photo manipulation and vector creation, through video/audio editing, mobile app development, print layout, and animation software.
Contract duration: 6 months (possible extension). Pay rate range: $67.00/hr. to $70.42/hr. on W2. Work authorization: USC or GC only.
About the role
This role will drive inbound product marketing initiatives for the Creative Cloud enterprise business.
Responsibilities
- Field Enablement: Develop and maintain sales-ready content that keeps field teams current on product direction, new capabilities, key moments, and competitive positioning.
- Solution Content: Develop value-based customer content for new Creative Cloud solutions and generative AI capabilities to drive awareness and interest. Ensure messaging is consistent with core positioning and current with product developments.
- Thought Leadership: Translate strategy into forward-looking content that builds credibility with enterprise buyers. Collaborate with internal stakeholders and third-party agencies.
Deliverables:
- Sales-ready enablement assets including product roadmaps, presentations, and use cases.
- Customer-facing content for new solutions and capabilities.
- Enterprise-focused thought leadership content and activation plan.
Requirements
- 5+ years B2B product marketing experience.
- Strong background in enterprise product storytelling, sales enablement, content development and activation, thought leadership.
- Solid understanding of the generative AI market, solutions, and industry trends gained through prior roles, hands-on usage, and/or professional learning.
- Familiarity with Adobe Creative Cloud platform and GenAI ecosystem is a plus.
- Prior experience working at the client company is a plus.
Qualifications
- Bachelor’s degree or equivalent experience, with a solid foundation in business, marketing, creative technology and/or AI solutions.
- MBA is a plus.
Benefits
We offer a comprehensive benefits package designed to support the health, well-being, and financial security of our employees and their families. Eligible employees may receive:
- Health Insurance: Medical, dental, and vision coverage.
- Retirement Plans: Participation in a company-sponsored retirement savings plan.
- Legal Service Plans: Offering access to attorneys for legal advice and representation.