Senior Product Marketing Manager, Core (Remote, US)

About the role

For our client, we are seeking a Senior Product Marketing Manager, Core to join the team of a leader in the Education, Government & Non-Profit space. This role will own go-to-market strategy for core curriculum launches and shape how the organization positions its products in a highly competitive K-12 education market. The ideal candidate will partner closely with Sales, Product, Customer Success, and Marketing to translate buyer insights into clear messaging, stronger enablement, and more effective district engagement. This is a highly cross-functional role with direct influence on product roadmap input, campaign strategy, and the effectiveness of commercial execution. The work will help drive measurable growth while supporting educators and students through differentiated curriculum offerings.

Responsibilities

• Architect and execute end-to-end go-to-market strategies for core curriculum launches
• Define and evolve positioning and messaging architecture for core products
• Analyze buyer behavior and competitive offerings to inform product roadmaps and marketing strategies
• Collaborate with Sales and Marketing to build high-touch account-based marketing strategies targeting key districts
• Equip Sales and Customer Success teams with impactful sales enablement materials
• Establish and optimize go-to-market processes and communication workflows across teams
• Develop thought leadership content and marketing campaigns to position the organization as a leader in K-12 education

Qualifications

• 7+ years of experience in product marketing or go-to-market strategy, with a focus on complex product launches
• Deep understanding of K-12 education buying cycles and district procurement processes
• Proven track record of developing go-to-market strategies that drive measurable business outcomes
• Exceptional ability to create clear, differentiated positioning and messaging for core curriculum products
• Strong strategic thinker with a focus on execution and cross-functional collaboration
• Demonstrated leadership in influencing stakeholders across Sales, Product, and Marketing
• Outstanding written communication and storytelling skills

Compensation

$117,000 – $130,000 annually

Location

Remote — US-based candidates only; no visa sponsorship available

Benefits

• Comprehensive medical benefits with employer contributions and wellness perks
• Fully remote work environment with a monthly tech stipend
• Inclusive family support benefits including parental leave and fertility assistance
• 401(k) plan with employer matching for financial security
• Flexible PTO and paid sick leave, plus winter break
• Annual learning and development allowance for professional growth
• Opportunity to make a meaningful impact on education for students and teachers