Senior Product Marketing Manager (Contract Position)
Veson Nautical · Boston, MA · Yesterday
Contract
About the role
Veson Nautical empowers the global maritime industry to navigate complexity on all sides of the trade. Veson's platform combines AI-driven workflows, trusted data, and seamless collaboration to deliver the insight and context needed for confident, competitive decision-making. This highly-visible role will work closely with product, sales, marketing, and professional services on a 3-4 month contract, with the possibility to extend. Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager will own all PMM functions for their products.
Responsibilities
- Drive and support the end-to-end go-to-market (GTM) launch process.
- Partner with the product team to align on product shaping and strategy, clearly defining the problem solved, target audience, and market differentiation.
- Work cross-functionally to build and define a launch strategy to acquire new customers and drive adoption with existing clients.
- Shape the story and content tailored to different market segments and personas for use across sales and marketing materials.
- Synthesize complex product functionality into simple, easy-to-understand value propositions that resonate with target audiences.
- Partner with sales enablement and content teams to deliver high-impact sales tools to empower the sales team.
- Support Growth and Content Marketing teams on product-related campaign strategies and messaging.
- Conduct customer and market research to understand buyer and user challenges and opportunities.
- Establish and track KPIs for product launches to measure performance and success.
Requirements
- 7+ years of product marketing experience at a high-growth, global technology/SaaS organization.
- Strong track record of successfully launching and growing new products.
- History of building strong relationships across product, sales, marketing, and the broader organization.
- Exceptional written and oral communication skills.
- Comfort with navigating ambiguity and using data to make decisions.
- Creative problem solver with an appetite for continuous learning and improvement.
- Proven ability to prioritize projects to focus on the most important initiatives for the team and business.
- Full-cycle PMM experience preferred.
- Undergraduate degree required; MBA or graduate degree is a plus.
Schedule
This is a full-time 3-4 month contract position, hybrid (2 days per week in the Boston office).