Senior Product Marketing Manager, Compliance

About the role

The Senior Product Marketing Manager for our Compliance Suite will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's compliance-focused solutions. This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.

Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate Socure's compliance products in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to compliance solutions.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting compliance product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in compliance or regulatory technology.
• Strong written and verbal communication skills.
• An analytical mindset with the ability to interpret data and market trends.
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
• A deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills across cross-functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
• Experience within the compliance, identity, or RegTech space helping bring products to market is required.