Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager leads product marketing initiatives across BusPatrol's portfolio of school safety, transportation technology, AI, and public-sector solutions. This role serves as the primary bridge between Product Management, Sales, Customer Success, Government Relations, Marketing, Revenue Operations, and Executive Leadership.

Responsibilities

• Own BusPatrol's product marketing strategy across the product portfolio.
• Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
• Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights.
• Define launch success metrics and monitor product adoption, market penetration, and business performance following launch.
• Help identify new market opportunities, customer segments, and commercialization strategies that accelerate growth.
• Own the strategy and development of sales enablement programs, including product presentations, messaging frameworks, battlecards, competitive positioning guides, customer case studies, product one-pagers, ROI calculators, value-based selling tools, and industry-specific messaging.
• Develop and deliver enablement training that equips customer-facing teams to confidently position BusPatrol's solutions.
• Build and maintain BusPatrol's competitive intelligence program.
• Represent BusPatrol at conferences, customer events, webinars, and industry forums.
• Collaborate with Government Relations and Public Affairs to ensure messaging aligns with evolving legislation, policy initiatives, and public-sector priorities.
• Lead cross-functional commercialization planning and drive alignment across multiple business functions.
• Influence strategic decisions regarding pricing, packaging, positioning, customer segmentation, and market expansion.
• Establish scalable product marketing processes, templates, and best practices as BusPatrol continues to grow.
• Mentor junior marketing team members and contribute to the continued development of the marketing organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or related commercial leadership roles.
• Demonstrated success leading enterprise product launches and commercialization initiatives.
• Experience owning product positioning, messaging, competitive intelligence, and sales enablement strategy.
• Strong understanding of B2B technology buying cycles and enterprise sales motions.
• Experience partnering directly with executive leadership and cross-functional stakeholders to influence strategic business decisions.
• Proven ability to translate complex technical concepts into compelling customer messaging.
• Strong analytical skills with experience leveraging customer, market, and business performance data to drive decisions.
• Excellent written, verbal, presentation, and executive communication skills.
• Demonstrated ability to lead multiple strategic initiatives simultaneously in a fast-paced environment.

Preferred

• Experience marketing B2B SaaS, AI, transportation technology, GovTech, EdTech, public safety technology, mobility, or highly regulated technology solutions.
• Experience supporting school districts, municipalities, law enforcement agencies, or other government organizations.
• Experience partnering with Product Management, Revenue Operations, Sales Leadership, and Customer Success organizations.
• Experience developing pricing, packaging, and commercialization strategies.
• Familiarity with competitive intelligence platforms, customer research methodologies, and product analytics.
• MBA or other advanced business or marketing degree is a plus.