Senior Product Marketing Manager, Care Offerings & Commercialization

We need to output HTML fragment with sections: About the role? Actually the posting includes "The Role" description, then "What You’ll Own", then "Requirements: What We’re Looking For", then "What Success Looks Like", then "What Visana Offers". Also there is a line about compensation etc. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we need to map content to appropriate headings. The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Thus we need to decide which sections to include based on content. We have: - About the role: The initial paragraph describing Visana Health and the role. Could be "About the role". That is appropriate. - Responsibilities: The "What You’ll Own" section includes bullet-like paragraphs describing responsibilities. Could map to Responsibilities. - Requirements: The "Requirements: What We’re Looking For" list. Could map to Requirements. - Qualifications: maybe not separate; but we could combine Requirements and Qualifications? The instruction says we can have Qualifications heading if we have content. The posting includes "Healthcare experience is strongly preferred. Experience in digital health, health plans, employer benefits, pharmaceuticals, weight management, or women’s health is a plus." That could be Qualifications. But we also have "What Success Looks Like" which could be considered maybe not a standard heading; but we could treat as maybe "About the role"? However we need to stick to allowed headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should not create other headings like "What Success Looks Like" or "What Visana Offers". Instead we need to fit content into those headings. For example, "What Visana Offers" includes compensation and benefits; that maps to Benefits and Pay sections. "What Success Looks Like" maybe could be part of About the role or Responsibilities? But it's more about outcomes; maybe we could incorporate into About the role as prose. However we must not invent sections; we can include only those headings that have real content. Thus we need to decide which headings to include: - About the role: yes, we have description. - Responsibilities: yes, we have "What You’ll Own" which details responsibilities. - Requirements: yes, we have list. - Qualifications: maybe we have some qualifications like "Healthcare experience is strongly preferred..." plus maybe "Experience with project management tools such as Asana and strong fluency using AI tools..." That's more skills. Could treat as Skills. - Skills: we have many skill statements: "Strong ability to turn complex...", "Comfortable setting targets...", "Proven ability to lead complex cross-functional initiatives...", "Strong writing, storytelling, presentation, analytical, and business judgment skills.", "Experience with project management tools such as Asana and strong fluency using AI tools...". So we can put those under Skills. - Benefits: we have "Comprehensive medical, dental, and vision insurance HSA and FSA options 401(k) Fully remote work Unlimited PTO Health and wellness benefits, including Wellhub and Talkspace The opportunity to work alongside a passionate, mission-driven team transforming women’s healthcare Significant exposure to commercial strategy and the opportunity to grow your responsibilities as Visana scales". That's benefits. - Pay: we have "Compensation: $125,000 to $155,000 annually." - Schedule: we have "Fully remote work" maybe schedule? But schedule is not explicitly given; we could treat remote work as schedule? However schedule heading is for work schedule (e.g., full-time, part-time, hours). Not present. So we should not create Schedule section if no specific schedule info. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. We have Pay and Benefits stated. Schedule not stated, so omit. Thus we will include sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay. Possibly Qualifications if we have distinct qualifications beyond skills. But we could merge qualifications into Skills or Requirements. However we have separate "Requirements: What We’re Looking For" which includes experience years etc. That's more like requirements. Qualifications could be things like "Healthcare experience is strongly preferred..." but that is also a requirement/preference. Could put under Requirements as well. But we already have Requirements list; we could add those as additional items. However the instruction: Prefer a few substantive sections over many thin ones. So maybe we combine Requirements and Qualifications into one Requirements section? But we have separate headings allowed; we could still include Qualifications if we have content. But we might avoid thin sections. Let's see content for Qualifications: "Healthcare experience is strongly preferred. Experience in digital health, health plans, employer benefits, pharmaceuticals, weight management, or women’s health is a plus." That's two sentences. Could be a short paragraph; still substantive enough for a Qualifications section. But we also have many skill bullets; maybe better to put those under Skills. Qualifications could be about preferred experience/background. That seems appropriate. Thus we will have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Check each for content: - About the role: The initial paragraphs describing Visana and the role. We'll need to capture all substantive info: description of Visana, the role purpose, etc. We'll put in

  . - Responsibilities: The "What You’ll Own" section includes multiple bullet-like paragraphs. We'll turn each into

• under
  . Need to preserve all details. - Requirements: The list after "Requirements: What We’re Looking For". We'll turn each line into
  • . - Qualifications: The sentences about healthcare experience preferred and plus experience. We'll put as

    maybe or

    if we want list. Could be

    . - Skills: The list of skill statements: "Strong ability to turn complex or loosely defined capabilities into clear, differentiated, market-ready offerings.", "Comfortable setting targets, building forecasts, using performance data to make decisions, and being accountable for results.", "Proven ability to lead complex cross-functional initiatives without direct authority.", "Strong writing, storytelling, presentation, analytical, and business judgment skills.", "Experience with project management tools such as Asana and strong fluency using AI tools to improve the quality and efficiency of work." Also maybe "Strong B2B marketing and sales enablement experience, ideally combined with B2C or B2B2C experience." Actually that is in Requirements. But we can still include under Skills if appropriate. However we already have that in Requirements; we should not duplicate. We'll keep Skills as those skill-oriented statements not already in Requirements. Let's extract from the text: From Requirements block: - 6+ years of experience in product marketing, commercialization, growth, product strategy, or a related role. - Experience bringing new or evolving products, services, or programs to market and driving adoption and growth over time. - Strong B2B marketing and sales enablement experience, ideally combined with B2C or B2B2C experience. - Proven ability to independently develop high-quality positioning, messaging, launch plans, sales materials, and executive-ready presentations. - Strong ability to turn complex or loosely defined capabilities into clear, differentiated, market-ready offerings. - Comfortable setting targets, building forecasts, using performance data to make decisions, and being accountable for results. - Proven ability to lead complex cross-functional initiatives without direct authority. - Strong writing, storytelling, presentation, analytical, and business judgment skills. - Experience with project management tools such as Asana and strong fluency using AI tools to improve the quality and efficiency of work. - Healthcare experience is strongly preferred. - Experience in digital health, health plans, employer benefits, pharmaceuticals, weight management, or women’s health is a plus. Thus many of these are requirements; some are skills. But we can put all under Requirements. Then Qualifications could be the preferred experience statements. Skills could be maybe the ability statements? But to avoid duplication, we could put all under Requirements and not have Qualifications/Skills separate. However the instruction says we can use those headings if we have content. It's okay to have only a few sections. Let's think: we have a lot of content for Responsibilities and Requirements. We could also have About the role, Benefits, Pay. That's 5 sections. That seems good. Thus we will not create Qualifications or Skills sections to avoid thin sections. We'll put all experience/skill requirements under Requirements. Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay. Check if we need to include any other like "What Success Looks Like" maybe could be part of About the role or Responsibilities? But we can incorporate into About the role as a paragraph describing impact. However we must preserve all substantive information; we can't omit. So we need to include that content somewhere. We could add a paragraph under About the role describing what success looks like. Or we could add a separate section "What Success Looks Like" but that's not an allowed heading. So we must fold it into an allowed heading. The best fit is About the role (describes the role and its impact). Or Responsibilities (describes what you'll own). The success description is about outcomes; could be under About the role as a summary of impact. We'll include it there. Thus About the role will include: - Intro about Visana Health. - The role purpose. - What success looks like (the paragraph starting "What Success Looks Like"). We'll need to ensure we don't miss any details. Now let's extract content precisely. Original text: "The Role Visana Health is the most comprehensive virtual women’s health clinic, providing medical care across the full spectrum of women’s health, from menstruation through menopause. Our clinical model goes beyond single-condition programs to address complex gynecologic, hormonal and metabolic, preventive, and midlife health needs through one connected care team. As Visana grows, we have an opportunity to make that breadth easier for patients and buyers to understand and access. We’re looking for a Senior Product/Program Marketing Manager, Care Offerings & Commercialization to turn our clinical capabilities into differentiated, scalable service line offerings and drive sustained adoption, utilization, and growth. You’ll own the go-to-market strategy for priority areas such as weight and cardiometabolic health, menopause, preventive care, and other areas as Visana evolves. Many of these capabilities already exist. Your job will be to determine how we strengthen, package, launch, and grow them so they are compelling to buyers, relevant to patients, and capable of increasing utilization and patient lifetime value. This role sits at the intersection of Marketing, Clinical, Product, Commercial, Data, and Operations. You’ll partner with Brand Marketing on research, positioning, and messaging, then translate that strategy into B2B, B2C, and B2B2C go-to-market plans. You’ll lead launches, equip Sales and Client Success to take offerings to market, and stay accountable for driving adoption and utilization after launch. We’re looking for someone who can hit the ground running, work effectively across teams, and independently produce