Senior Product Marketing Manager, Buy-Side

About the role

Ironclad is seeking a Senior Product Marketing Manager to lead the buy-side business. This role will shape how Ironclad markets its solutions to procurement, supply chain, sourcing, finance, and legal teams managing vendor agreements and third-party relationships. The ideal candidate will bring strong product marketing fundamentals and deep subject matter knowledge in procurement, sourcing, supply chain, buy-side contracting, or related enterprise workflows.

Responsibilities

• Shape the buy-side narrative and GTM strategy
• Develop messaging, positioning, launch plans, and core GTM materials for Ironclad's buy-side solutions, focusing on procurement, sourcing, supplier management, and vendor contracting use cases
• Translate Ironclad's product capabilities into language resonating with procurement and business audiences, clearly connecting contract intelligence, AI, workflow, and post-signature visibility to customer value
• Create buyer personas, use cases, ICP guidance, value propositions, and competitive narratives that help Ironclad reach new buying centers
• Act as a voice of the market for procurement and buy-side contracting, bringing customer insights, competitive intelligence, analyst perspectives, and field feedback into roadmap and GTM discussions
• Clarify where Ironclad fits within the broader procurement technology ecosystem, including source-to-pay suites, ERP systems, intake/orchestration tools, supplier management platforms, and CLM competitors
• Equip the field to win by developing practical, high-impact enablement that helps Sales and Customer Success confidently speak to procurement and buy-side use cases
• Support strategic customer and prospect conversations where product marketing or procurement domain expertise can help move opportunities forward

Requirements

• 6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation
• Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products
• Experience working closely with Product Management and cross-functional teams to influence roadmap priorities and bring products to market
• Strong familiarity with the enterprise procurement technology stack, including how procurement, sourcing, supplier management, ERP, source-to-pay, intake/orchestration, and contract management systems fit together
• Experience marketing to multiple stakeholders in a complex buying committee, ideally including procurement, legal, finance, operations, IT, or executive buyers

Skills and Competencies

• Strong strategic thinking and the ability to turn ambiguous market problems into clear narratives, practical plans, and useful deliverables
• Excellent writing and communication skills, with the ability to explain complex product and market concepts simply
• Strong product marketing craft across positioning, messaging, launches, enablement, competitive intelligence, persona development, and market research
• Ability to operate with incomplete information, form a point of view, and align stakeholders around a clear direction
• Practical sales empathy: understanding that great strategy only matters if the field can use it

Experience

• Direct experience in procurement, source-to-pay, supplier management, CLM, legal tech, contracting, or enterprise workflow automation
• Experience marketing AI-powered products, contract intelligence, agentic workflows, or data-driven enterprise platforms
• Familiarity with procurement platforms such as Coupa, SAP Ariba, Zip, Ivalua, JAGGAER, GEP, Oracle, or related systems
• Experience building category narratives or helping a company expand into a new buying center

Pay

Base Salary Range: $155,000.00 - $195,000.00