Senior Product Marketing Manager, Autonomous CX

About the role

We are seeking a visionary, high-impact marketing expert to define and elevate the solution story for SAP Customer Experience (CX). This role will own the narrative strategy, translating complex offerings into clear, compelling messaging that drives engagement with customers, partners and key market audiences.

Responsibilities

• Own the master storyline. Define the “why us” and “why now” across all CX products with messaging frameworks and narrative documents, grounded in SAP’s vision of CX as a single, AI-powered autonomous system.
• Develop persona-based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets, showing how AI-driven orchestration improves business outcomes across marketing, commerce, sales, and service.
• Lead message validation and refinement through advanced market research and AI-driven testing tools.
• Create and maintain the “source of truth” messaging and content “toolkit” so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story—ensuring consistency around the Autonomous CX narrative and value pillars.
• Content Creation: Architect the core pitch deck. Be the owner of the master narrative deck used across all teams, updating it as strategy evolves to reflect Autonomous CX innovation and AI capabilities.
• Drive consistency in how we tell the SAP CX story — ensuring every deck, asset, and campaign ladders back to our core narrative of unified, outcome-driven, and Autonomous CX.
• Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone.
• Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy, ensuring alignment with Autonomous CX positioning and messaging evolution.
• Events & Keynote Storytelling: Drive end-to-end content and creative strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Sub-domain Product Marketing leads, with emphasis on AI-driven execution and Autonomous CX workflows.
• Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences, clearly positioning CX as a core pillar and business domain of the SAP Autonomous Enterprise Suite.
• Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats that consistently convey the Autonomous CX narrative.

Qualifications

• 8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS.
• Proven success in developing strategic narratives and sales enablement content.
• Strong and demonstrated understanding of CX market landscape and technology category.
• Experience with AI-based message testing and brand research tools.
• Excellent collaboration and stakeholder management skills.
• Excellent writing, storytelling and presentation capabilities.

Preferred Qualifications

• Experience working in a matrixed organization with cross-functional teams.
• Familiarity with SAP’s ecosystem and CX portfolio.
• Background in executive communications or keynote content development.