Senior Product Marketing Manager
Position Overview
We are seeking a Senior Product Marketing Manager to join our dynamic team. Reporting directly into revenue leadership, you will be responsible for positioning, launching, and sales enabling our platform, which is expanding from hiring into payroll, HR, and AI products. Ideal candidates are leaders who thrive in a fast-paced environment and have experience building something from scratch.
Key Responsibilities
Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call.
Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago.
Qualifications
3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
AI-native: AI tools are already part of how you work every day.
Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
What We Offer
A mission-driven and value-based company dedicated to empowering deskless workers and local businesses.
An early employee opportunity at a Series B hypergrowth startup with over $120M in funding.
Work directly with the founding team and industry veterans to accelerate your career.
Competitive salary and equity.
Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents.
In-office amenities and stocked kitchen.
Flexible PTO.
Salary Range
The base salary range for this role is $140,000 and $170,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company.