DirectJobHub
Jobs · Sales

Senior Product Marketing Manager

Workiva · United States · 2 wk ago
RemoteRemoteSales$106k–$172k/yrFull-time

About the role

At Workiva, we’re redefining how the world’s leading organizations manage carbon accounting, sustainability data and reporting in an AI-driven era. We’re looking for a Senior Product Marketing Manager to help shape and execute the go-to-market strategy for our Sustainability Management solutions—a strategic growth area for Workiva.

Responsibilities

  • Shape and Execute the Market Narrative

  • Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions

  • Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations

  • Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback

  • Drive Go-to-Market Excellence

  • Lead go-to-market strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement

  • Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate

  • Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement

  • Be the Voice of the Market

  • Bring customer, buyer, competitive, and regulatory insights into the business to inform messaging, product direction, and go-to-market strategy

  • Navigate ambiguous market shifts, including evolving sustainability regulations, reporting frameworks, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams

  • Translate market insight into actionable recommendations that strengthen Workiva’s sustainability positioning and commercial execution

Requirements

  • 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles

  • Bachelor’s Degree in marketing, business, communications, sustainability, or a related field

  • Strategic Depth: Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions

  • Sustainability Fluency: Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred

  • Storytelling: Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value

  • Revenue Mindset: Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement

  • Cross-Functional Leadership: Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams

  • Customer Obsession: Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage

  • Ai Fluency: Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows

Qualifications

  • Minimum Qualifications:

  • Preferred Qualifications:

Minimum Qualifications: 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles, Bachelor’s Degree in marketing, business, communications, sustainability, or a related field

Preferred Qualifications: Strategic Depth: Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions, Sustainability Fluency: Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred, Storytelling: Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value, Revenue Mindset: Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement, Cross-Functional Leadership: Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams, Customer Obsession: Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage, Ai Fluency: Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows

Similar jobs