Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager at WCG is responsible for the go-to-market success of one or more WCG product lines through strong positioning, messaging, and launch execution. This role co-owns launches in close partnership with Go-to-Market and Sales Enablement teams, ensuring product priorities are clearly reflected across sales motions, enablement, thought leadership, and demand generation.

Essential Duties/Responsibilities

• Own market segmentation, buyer personas, and problem statements for assigned product lines using the Pragmatic Marketing framework.
• Develop and maintain differentiated positioning and messaging that clearly communicates product priorities and value.
• Translate customer and market insights into actionable guidance for Product Management.
• Co-own product launches with Go-to-Market and Sales Enablement partners, aligning on launch strategy, timing, and success metrics.
• Collaborate on development of sales enablement tools, training, and narratives to ensure field readiness.
• Partner with Demand Generation, Content, and Communications teams to ensure key product priorities shine through campaigns and thought leadership.
• Analyze win/loss data, pipeline performance, and competitive dynamics to optimize GTM effectiveness.
• Identify opportunities to improve adoption, clarity, and commercial performance through cross-functional action.

Education Requirements

• Bachelor’s degree in marketing, business administration, communication, or related field required.
• Graduate degree preferred.

Qualifications/Experience

• Minimum 5 years of experience in Product Marketing, Product Management, or related roles; preference given to global experience.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Demonstrated success developing strategy to align product, marketing, and sales functions, and execute effective go-to-market strategies.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Strong experience supporting enterprise or global account sales teams.
• Minimum 6 years’ experience in clinical trials, life sciences, healthcare technology, or complex B2B services.
• Strong analytical skills, including experience with white space analysis and account planning.
• Executive presence and strong facilitation skills.

Supervisory Responsibilities

None

Travel Requirements

0% - 5%

Physical and Sensory Requirements

Majority of time is spent in a seated position with frequent opportunity to move about at will. Activities require a variety of easy muscle movements. Work activities involve a frequent need to concentrate on a variety of sensory inputs for moderate to lengthy durations at a time requiring diligence and attention to interpret effectively. There will be a need to attend to single or simultaneous tasks where accuracy of details is important. The need for detailed and precise work is high.

Benefits

Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
Employee Assistance Programs and additional work/life resources
Referral Bonuses and Tuition Reimbursement
Paid time off including holidays, vacation, and sick time
Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

Pay

The expected base salary range for this position is $82,080 to $127,500. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.

Schedule

Full Time - Regular