Senior Product Marketing Manager
About Veson Nautical
Veson Nautical empowers the global maritime industry to navigate complexity on all sides of the trade. Veson's platform combines AI-driven workflows, trusted data, and seamless collaboration to deliver the insight and context needed for confident decision-making. We are bringing several new solutions to market and employ a dynamic blend of engineers, artists, sailors, teachers, brokers, bankers, traders, consultants, and customer service experts. Our clients are the world’s leading commercial maritime owners, operators, and commodity trading companies. With offices in Singapore, Tokyo, London, Houston, and headquarters in Boston, USA, Veson Nautical is a rapidly growing global software company dedicated to ensuring the highest levels of client satisfaction.
Responsibilities
- Go-to-Market Strategy and Launch
- Drive and support the end-to-end launch process.
- Partner with the product team to align on product shaping and strategy, clearly defining the problem solved, target audience, and market differentiation.
- Work cross-functionally to build and define a launch strategy to attract new customers and drive adoption with existing clients.
- Positioning and Messaging
- Shape the story and content tailored to different market segments and personas for use across sales and marketing materials.
- Synthesize complex product functionality into simple, easy-to-understand value propositions that resonate with target audiences.
- Maintain foundational assets used in our AI marketing system.
- Sales Enablement and Collaboration
- Partner with sales enablement and content teams to deliver high-impact sales tools to empower the sales team.
- Support Growth and Content Marketing teams on product-related campaign strategies and messaging to drive leads and funnel growth.
- Research and Performance Tracking
- Conduct customer and market research to understand buyer and user challenges and opportunities.
- Establish and track KPIs for product launches to measure performance and success.
Qualifications
- 7+ years of product marketing experience at a high-growth, global technology/SaaS organization.
- This is a hybrid position (2 days per week in our Boston office).
- Strong track record of successfully launching and growing new products.
- History of building strong relationships across product, sales, marketing, and the rest of the organization.
- AI-first mindset with experience leveraging tools like Claude to enhance efficiency and output.
- Exceptional written and oral communication skills.
- Comfort with navigating ambiguity and using data to make decisions.
- Naturally seeks input from others to improve the quality of work.
- Creative problem solver with an appetite for continuous learning and improvement.
- Proven track record of successfully prioritizing projects to focus on the most important initiatives.
- Full-cycle PMM experience preferred.
- Undergraduate degree required; MBA or graduate degree is a plus.
Bonus Points
- Previous experience being one of the first PMMs in an organization.
- Maritime or global freight experience.