Senior Product Marketing Manager

About the role

Responsible for defining and executing product marketing strategies to drive demand and adoption of new products. Collaborates closely with engineering, sales, and customer success teams to ensure alignment on messaging and go-to-market plans.

Responsibilities

• Develop and execute comprehensive product marketing plans that align with business objectives
• Manage product launch campaigns, including creative development, media planning, and execution
• Collaborate with cross-functional teams to define and communicate product value propositions
• Identify and prioritize market opportunities, and develop strategies to capitalize on them
• Work with sales and customer success teams to ensure consistent messaging and go-to-market plans
• Monitor market trends and competitor activity to inform product marketing strategy

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of experience in product marketing or a related field
• Proven track record of successful product launches and go-to-market campaigns
• Strong understanding of digital marketing channels and tools
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Experience with product lifecycle management tools
• Knowledge of SEO, SEM, and social media marketing
• Understanding of analytics and data-driven decision making
• Experience with product management methodologies such as Agile

Skills

• Strategic thinking and problem-solving
• Effective communication and presentation skills
• Project management and organizational skills
• Ability to work in a fast-paced environment

Benefits

• Competitive salary and benefits package
• Flexible work schedule
• Professional development opportunities
• Employee discounts and perks

Pay

Commensurate with experience

Schedule

Remote