Senior Product Marketing Manager
UpGuard · Los Angeles, CA · 1 wk ago
RemoteRemoteSalesFull-time
About the role
Drive product marketing strategies to enhance brand awareness and drive sales in Los Angeles, San Diego, San Francisco, Portland, and Seattle. Collaborate closely with cross-functional teams including product, engineering, sales, and customer success to ensure alignment on marketing initiatives.
Responsibilities
- Develop and execute comprehensive product marketing plans that align with business goals and market trends
- Manage marketing campaigns and oversee creative execution across various channels including social media, email, and events
- Work with product management to define product positioning and messaging
- Measure campaign performance and provide insights to optimize future efforts
- Build and maintain relationships with key stakeholders across the organization
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5+ years of experience in product marketing or a related field
- Proven track record of successful product launches and campaigns
- Experience managing cross-functional teams and driving strategic initiatives
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent communication and presentation skills
Qualifications
- Fluency in Microsoft Office Suite
- Experience with CRM systems such as Salesforce or HubSpot
- Understanding of digital marketing tools and platforms
Skills
- Strategic thinking and problem-solving abilities
- Ability to manage multiple projects simultaneously
- Effective written and verbal communication skills
- Experience with product lifecycle management
Benefits
- Competitive salary commensurate with experience
- Flexible work schedule with remote options
- Health insurance coverage
- Employee discounts on company products and services
- Professional development opportunities
Pay
Commensurate with experience
Schedule
Remote work option available