Senior Product Marketing Manager

About the role

UKG is seeking a Senior Product Marketing Manager to lead go-to-market strategy, messaging, and launch execution across a portfolio of workforce technology products. This role requires experience in product marketing or a closely related field, with a focus on B2B SaaS.

Responsibilities

• Own product messaging and positioning for assigned product areas, grounded in deep buyer understanding and a clear competitive frame.
• Build narratives that connect capability to customer outcome — with a clear arc that answers why this matters, why UKG, and why now.
• Develop and maintain customer-facing content including one-pagers, solution briefs, pitch decks, and web copy — with minimal direction.
• Drive continuous improvement of messaging based on win/loss data, field feedback, and customer conversations.
• Cross-Functional Alignment:
  • Operate as a strategic partner to Product Management, Sales, and Marketing — not just a content producer, but a thought partner who shapes how the team goes to market.
  • Drive alignment on messaging and positioning across campaigns, sales plays, and launch materials before they reach the field.
  • Bring structure and a clear point of view to ambiguous or contested situations — synthesize inputs, identify the throughline, and move teams forward.
  • Proactively identify and close gaps between product direction, market messaging, and buyer expectations.
• Product Area Coverage:
  • Develop and maintain deep fluency across a portfolio of product areas that includes: Frontline workforce engagement, Next-generation HR service delivery, Mobile workforce experience, and Emerging AI capabilities.
  • Lead enablement assets, launch planning, and drive a competitive narrative — in close partnership with Product Management and senior leadership.
• Market Research & Competitive Intelligence:
  • Maintain an informed, current point of view on market trends, buyer dynamics, and competitive positioning across assigned product areas.
  • Synthesize inputs from the field, customers, analysts, and competitive signals into actionable insights — with a perspective on what they mean for strategy, not just a summary of what was said.
  • Develop and evolve competitive intelligence resources that help Sales win and help the team position with confidence.
• Launch & Program Execution:
  • Lead end-to-end launch planning and execution for assigned product areas, coordinating across Product, Marketing, and Sales.
  • Manage stakeholder reviews, asset production timelines, and cross-functional dependencies with a bias toward proactive communication.
  • Track and report on post-launch performance — adoption signals, field feedback, and content effectiveness — with a point of view on what to optimize.

Qualifications

• 3–5 years of experience in product marketing or a closely related field; B2B SaaS experience required.
• Proven ability to develop messaging and positioning that drives measurable results in the field.
• Strong storytelling and written communication skills — you can make a complex idea land for a C-suite buyer, a frontline manager, or a sales rep.
• Demonstrated ability to drive cross-functional alignment and influence without formal authority.
• Experience running product launches end-to-end, from positioning through field enablement and performance measurement.
• A developed point of view on markets, buyers, and competitive dynamics — and the confidence to defend it.
• Familiarity with workforce technology, HR tech, or adjacent markets is a strong plus.
• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent experience.

Benefits

UKG offers a competitive salary range of $102,300 to $147,050, with the actual base pay offered varying depending on skills, experience, job-related knowledge, and work location. Employees may also be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation.

Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits.