Senior Product Marketing Manager
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
We need to decide which sections to include based on content.
The posting includes:
- Intro paragraph about TuneCore (company description). Could be "About the role"? Actually "About the role" is typical for a short description of the role. The posting includes "Job Description" then details. So we could have sections: About the role (maybe a brief summary), Responsibilities (the bullet list under Positioning and Messaging, Go-to-Market Strategy, Customer and Market Insights, Product Adoption and Performance), Qualifications (the "WHO YOU ARE:" and "NICE TO HAVES" and "SUCCESS IN THIS ROLE" maybe?), Benefits (the Benefits & Perks section), Pay (the base salary range), Schedule (hybrid role with in-office days Tuesdays and Wednesdays). Also location: TuneCore is based in the Believe office in DUMBO, Brooklyn. This could be part of About the role or maybe location.
We must not include filler sections. We have real content:
- About the role: Could be the introductory paragraph before "Job Description": "As TuneCore continues to evolve our product, expand globally, and accelerate growth, we’re investing in a Product Marketing function that ensures every product, feature, and customer experience is brought to market with clarity, consistency, and a deep understanding of artist needs. Reporting to the Director, Growth, the Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for TuneCore’s products, features, pricing initiatives, and customer experiences. They will work closely with Brand, Product, Research, Data, Campaigns, Creative, UX, and Artist Support teams to translate client insights and product capabilities into clear, compelling value propositions. They’ll be responsible for building the strategic foundation for launches, including defining target audiences, messaging, client benefits, launch objectives, and measures of success. The ideal candidate is a strong storyteller and strategic thinker who understands how to connect client needs with product value. They are comfortable using research and data to shape recommendations, aligning cross-functional teams, and turning complex products into messaging that is clear, relevant, and differentiated. Above all, you’ll help ensure every product launch, feature release, and customer communication reinforces TuneCore’s purpose: empowering independent artists to build sustainable careers on their own terms."
That seems like a good "About the role" paragraph.
- Responsibilities: The bullet lists under Positioning and Messaging, Go-to-Market Strategy, Customer and Market Insights, Product Adoption and Performance. Those are duties. We can combine them into a single
list? Or separate subheadings? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid subheadings inside sections, but we should keep to those headings. So we can have a Responsibilities section with a containing all duty items.
List items:
From Positioning and Messaging:
- Develop positioning, messaging frameworks, value propositions, and product narratives.
- Translate complex features and capabilities into clear customer benefits.
- Create audience-specific messaging based on customer needs, behaviors, and segments
- Ensure product messaging is consistent across web, campaigns, in-product experiences, customer support, and other touchpoints.
- Partner with Creative and Copy teams to guide customer-facing execution.
Go-to-Market Strategy:
- Develop go-to-market strategies for new products, feature launches, partnerships, and UX updates.
- Define target audiences, launch objectives, messaging, key benefits, risks, and success metrics.
- Create product marketing briefs that provide cross-functional teams with messaging & strategy direction
- Partner with the Senior Manager of Campaigns to translate product marketing strategy into integrated launch plans.
- Identify launch dependencies and ensure teams are aligned on priorities, timing, and customer impact.
Customer and Market Insights:
- Develop a deep understanding of customer needs, motivations, pain points, and barriers to adoption.
- Monitor market trends, competitor positioning, and customer expectations.
- Partner with Research, Data, and Product to leverage research and performance data to improve messaging, segmentation, and go-to-market strategy.
- Bring the voice of the customer into product and marketing planning.
Product Adoption and Performance:
- Identify opportunities to improve product education, onboarding, awareness, and adoption.
- Support the development of FAQs, customer education, support materials, and product communications.
- Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue.
- Develop post-launch analysis and recommendations to improve future launches.
We should keep each as separate - .
- Qualifications: The "WHO YOU ARE:" list plus "NICE TO HAVES" plus "SUCCESS IN THIS ROLE" maybe considered qualifications? The instruction says use sections like Requirements, Qualifications, Skills. We have qualifications (required) and nice-to-haves (preferred). Also "SUCCESS IN THIS ROLE" seems like outcomes, maybe could be part of Qualifications or separate? But we can include under Qualifications (maybe split into Required and Preferred). However we must not create sections with filler. We have real content for Qualifications (required) and Nice to have. Could combine into one Qualifications section with two sub-lists? But we only allowed headings like Qualifications. Could we have two sections: Qualifications (required) and Skills (nice-to-haves)? The instruction says we can use Skills heading. So we could put required qualifications under Qualifications, and nice-to-haves under Skills. Also "SUCCESS IN THIS ROLE" maybe could be part of Qualifications or maybe we could treat as a separate section like "Expectations"? Not in allowed headings. Better to incorporate into Qualifications as bullet points describing expected outcomes.
Thus:
Qualifications (required):
- 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.
- Experience marketing products to independent creators, entrepreneurs, or small businesses.
- Experience developing positioning, messaging, value propositions, and launch strategies.
- Strong customer instincts and the ability to translate research and data into actionable recommendations.
- Excellent written and verbal communication skills.
- Strong storytelling and messaging judgment.
- Experience partnering with Product, Research, Data, Brand, Creative, and UX teams.
- Strong project management and organizational skills.
- Comfortable managing multiple priorities in a fast-paced and evolving environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Skills (nice-to-haves):
- Experience in the music industry and a true passion for music
- Familiarity with customer research, audience segmentation, product analytics, and experimentation.
- Experience with subscription plans, pricing and packaging, mobile applications, or international launches.
We could also include "SUCCESS IN THIS ROLE" as bullet points under Qualifications or maybe under a separate section like "Expectations"? Not allowed. Could incorporate into Qualifications as additional bullet points: "Products and features have clear, differentiated positioning grounded in customer needs." etc. But those are outcomes, not qualifications. Might be better to omit? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep that info. Where to put? Could add a section called "Expectations" but not in allowed headings. However we could put under Qualifications as part of what success looks like; still substantive. The allowed headings list is not exhaustive? It says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. But we should prefer those headings. However we could add a section like "Success Metrics" but that might be considered extra. Safer to incorporate into Qualifications or maybe under Responsibilities? The success statements are about what the role will achieve, could be considered part of Responsibilities (outcomes). But they are more like goals. I'd include them under Qualifications as additional bullet points describing expected results.
Thus Qualifications section will have required qualifications and success expectations.
But we need to avoid filler like "commensurate with experience". Not present.
- Benefits: The Benefits & Perks section includes list. We'll create Benefits section with .
List items:
- Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
- “Wellness Fridays” year-round (close at 1pm on Fridays)
- Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
- Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
- 401k match - an investment in your future.
- Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
- Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
- Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
- Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).
We should not include EEO etc.
- Pay: The base salary range: $118,800 - $165,000. Also note final salary determined by factors. We'll include Pay section with that range.
- Schedule: Hybrid role, with in-office days on Tuesdays and Wednesdays. Also mention Hybrid Work - employees have option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at department level. That's schedule info. We'll include Schedule section with that.
- Location: TuneCore is based in the Believe office in DUMBO, Brooklyn. Could be part of About the role or maybe a separate section like "Location". Not in allowed headings but we could add a short paragraph under About the role. We'll incorporate location into About the role paragraph.
We must remove boilerplate: The "Additional Information" includes TuneCore is committed to fair and equitable compensation practices, etc. That's somewhat boilerplate but includes salary range which we already captured. The rest is values, CSR, etc. Those are boilerplate? They are substantive about company values but maybe considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The values and CSR might be considered boilerplate but they are substantive about company culture. However they are lengthy and maybe not needed. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The values section is substantive about company
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to decide which sections to include based on content. The posting includes: - Intro paragraph about TuneCore (company description). Could be "About the role"? Actually "About the role" is typical for a short description of the role. The posting includes "Job Description" then details. So we could have sections: About the role (maybe a brief summary), Responsibilities (the bullet list under Positioning and Messaging, Go-to-Market Strategy, Customer and Market Insights, Product Adoption and Performance), Qualifications (the "WHO YOU ARE:" and "NICE TO HAVES" and "SUCCESS IN THIS ROLE" maybe?), Benefits (the Benefits & Perks section), Pay (the base salary range), Schedule (hybrid role with in-office days Tuesdays and Wednesdays). Also location: TuneCore is based in the Believe office in DUMBO, Brooklyn. This could be part of About the role or maybe location. We must not include filler sections. We have real content: - About the role: Could be the introductory paragraph before "Job Description": "As TuneCore continues to evolve our product, expand globally, and accelerate growth, we’re investing in a Product Marketing function that ensures every product, feature, and customer experience is brought to market with clarity, consistency, and a deep understanding of artist needs. Reporting to the Director, Growth, the Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for TuneCore’s products, features, pricing initiatives, and customer experiences. They will work closely with Brand, Product, Research, Data, Campaigns, Creative, UX, and Artist Support teams to translate client insights and product capabilities into clear, compelling value propositions. They’ll be responsible for building the strategic foundation for launches, including defining target audiences, messaging, client benefits, launch objectives, and measures of success. The ideal candidate is a strong storyteller and strategic thinker who understands how to connect client needs with product value. They are comfortable using research and data to shape recommendations, aligning cross-functional teams, and turning complex products into messaging that is clear, relevant, and differentiated. Above all, you’ll help ensure every product launch, feature release, and customer communication reinforces TuneCore’s purpose: empowering independent artists to build sustainable careers on their own terms." That seems like a good "About the role" paragraph. - Responsibilities: The bullet lists under Positioning and Messaging, Go-to-Market Strategy, Customer and Market Insights, Product Adoption and Performance. Those are duties. We can combine them into a single
- list? Or separate subheadings? The instruction says use
- .
- Qualifications: The "WHO YOU ARE:" list plus "NICE TO HAVES" plus "SUCCESS IN THIS ROLE" maybe considered qualifications? The instruction says use sections like Requirements, Qualifications, Skills. We have qualifications (required) and nice-to-haves (preferred). Also "SUCCESS IN THIS ROLE" seems like outcomes, maybe could be part of Qualifications or separate? But we can include under Qualifications (maybe split into Required and Preferred). However we must not create sections with filler. We have real content for Qualifications (required) and Nice to have. Could combine into one Qualifications section with two sub-lists? But we only allowed headings like Qualifications. Could we have two sections: Qualifications (required) and Skills (nice-to-haves)? The instruction says we can use Skills heading. So we could put required qualifications under Qualifications, and nice-to-haves under Skills. Also "SUCCESS IN THIS ROLE" maybe could be part of Qualifications or maybe we could treat as a separate section like "Expectations"? Not in allowed headings. Better to incorporate into Qualifications as bullet points describing expected outcomes.
Thus:
Qualifications (required):
- 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or a related field.
- Experience marketing products to independent creators, entrepreneurs, or small businesses.
- Experience developing positioning, messaging, value propositions, and launch strategies.
- Strong customer instincts and the ability to translate research and data into actionable recommendations.
- Excellent written and verbal communication skills.
- Strong storytelling and messaging judgment.
- Experience partnering with Product, Research, Data, Brand, Creative, and UX teams.
- Strong project management and organizational skills.
- Comfortable managing multiple priorities in a fast-paced and evolving environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Skills (nice-to-haves):
- Experience in the music industry and a true passion for music
- Familiarity with customer research, audience segmentation, product analytics, and experimentation.
- Experience with subscription plans, pricing and packaging, mobile applications, or international launches.
We could also include "SUCCESS IN THIS ROLE" as bullet points under Qualifications or maybe under a separate section like "Expectations"? Not allowed. Could incorporate into Qualifications as additional bullet points: "Products and features have clear, differentiated positioning grounded in customer needs." etc. But those are outcomes, not qualifications. Might be better to omit? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep that info. Where to put? Could add a section called "Expectations" but not in allowed headings. However we could put under Qualifications as part of what success looks like; still substantive. The allowed headings list is not exhaustive? It says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. But we should prefer those headings. However we could add a section like "Success Metrics" but that might be considered extra. Safer to incorporate into Qualifications or maybe under Responsibilities? The success statements are about what the role will achieve, could be considered part of Responsibilities (outcomes). But they are more like goals. I'd include them under Qualifications as additional bullet points describing expected results. Thus Qualifications section will have required qualifications and success expectations. But we need to avoid filler like "commensurate with experience". Not present. - Benefits: The Benefits & Perks section includes list. We'll create Benefits section with
- .
List items:
- Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.
- “Wellness Fridays” year-round (close at 1pm on Fridays)
- Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.
- Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.
- 401k match - an investment in your future.
- Company wide events, outings and volunteer days – we have team spirit and know how to have fun!
- Hybrid Work - employees have the option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at the department level, in accordance with Company policies.
- Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.
- Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).
We should not include EEO etc.
- Pay: The base salary range: $118,800 - $165,000. Also note final salary determined by factors. We'll include Pay section with that range.
- Schedule: Hybrid role, with in-office days on Tuesdays and Wednesdays. Also mention Hybrid Work - employees have option to work primarily remotely and work from the office 13 days per month on a flexible schedule organized at department level. That's schedule info. We'll include Schedule section with that.
- Location: TuneCore is based in the Believe office in DUMBO, Brooklyn. Could be part of About the role or maybe a separate section like "Location". Not in allowed headings but we could add a short paragraph under About the role. We'll incorporate location into About the role paragraph.
We must remove boilerplate: The "Additional Information" includes TuneCore is committed to fair and equitable compensation practices, etc. That's somewhat boilerplate but includes salary range which we already captured. The rest is values, CSR, etc. Those are boilerplate? They are substantive about company values but maybe considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The values and CSR might be considered boilerplate but they are substantive about company culture. However they are lengthy and maybe not needed. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The values section is substantive about company