Senior Product Marketing Manager
About the role
Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions. Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth.
Responsibilities
- Develop clear, differentiated messaging and value propositions, especially around AI capabilities, content grounding, and enterprise value.
- Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms.
- Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy.
- Partner with Product leadership to influence roadmap based on market insights and customer feedback.
- Serve as the voice of the customer, synthesizing insights into actionable GTM strategies.
- Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning.
- Drive pipeline and growth impact through lifecycle marketing and GTM optimization.
- Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements.
- Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence.
Requirements
- 5+ years of product marketing or related experience, with demonstrated progression in scope and impact.
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- MBA, JD, or other advanced degree strongly preferred.
- Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech.
- Proven track record of leading go-to-market strategy for complex or category-defining products.
- Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred.
- Experience influencing product strategy and senior stakeholders (Director+ / VP level).
- Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets.
- Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue).
- Exceptional communication and storytelling skills, including experience creating executive-level content.
- Ability to operate in highly cross-functional environments, influencing without authority.
- Experience mentoring or leading other marketers is a plus.
Qualifications
- Sound exciting? Join us and help shape the industries that move society forward.
Skills
- Strong communication and storytelling skills.
- Ability to operate in highly cross-functional environments, influencing without authority.
- Experience mentoring or leading other marketers is a plus.
Benefits
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.