Senior Product Marketing Manager

About the Role

Own the go-to-market (GTM) motion end-to-end for our Personnel and Coaching product categories, the technology elite teams rely on to evaluate talent, make roster decisions, and prepare for game day.

• Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations.
• Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes.
• Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation.
• Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products.
• Use our customer engagement platform (Customer.io) to help communicate with customers and drive adoption and retention.
• Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders.
• Build and maintain AI-driven workflows that support individual and team processes.

Requirements

• 5+ years of product marketing experience, including senior ownership of go-to-market strategy.
• Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms.
• Experience supporting global markets and multiple customer personas (e.g., analytics-savvy front office staff to head coaches).
• Demonstrated ability to lead strategy and execute tactically in a fast-paced environment.
• Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success.
• Responsible use of AI tools: you take security and privacy seriously, validate AI-generated outputs before acting on them, and treat AI as an input to your thinking, not a substitute for your judgment.

Nice to Have

• Experience in the sports, athletics, or performance technology industry.
• Familiarity with tools like Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion.
• Hands-on experience with Figma or Photoshop.

Why This Role

This is a chance to own go-to-market for the products the most elite football, hockey, baseball, and soccer organizations in the world use to decide who to draft, trade, or develop. You'll work at the center of Product, Sales, Customer Success, Product Success, and Executive leadership on a category we're actively scaling, with real room to shape the strategy, not just execute someone else's plan.

This role is not eligible for sponsorship at this time.

About Teamworks

We're the Operating System for Sports™, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence—helping teams recruit smarter, train better, stay compliant, and win.

Pay

Compensation Range: $150K - $170K