Senior Product Marketing Manager

Key Responsibilities

• Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves.
• Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences.
• Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation.
• Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals.
• Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment.
• Ensure all product-related content is accurate, on-brand, and compliant across verticals.
• Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers.
• Synthesize partner, sales, and market signals into insight that drives product and GTM decisions.
• Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement.
• Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release.
• Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently.
• Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning.
• Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge.
• Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves.
• Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence.
• Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing.
• Feed demand generation with messaging and content grounded in product knowledge and market insight.

What We Are Looking For

• 5-7 years of product marketing experience at a B2B, fintech, or developer/platform company, ideally with multi-vertical exposure.
• Proven ability to translate product inputs — roadmaps, specs, release notes — into GTM strategy and marketing vehicles that drive awareness and adoption.
• Skilled at making complex, regulated, or technical topics clear and compelling without losing accuracy.
• Experience with consumer-facing product copy — in-app language, transactional messaging, and feature naming — with strong instincts for tone, accuracy, and compliance.
• Strong research and synthesis skills with the ability to turn customer feedback, competitive signals, and sales input into a clear point of view and actionable recommendations.
• Comfortable with the overlap of product, legal, and commercial constraints.

What We Offer

• Fully Remote Working Environment
• Competitive Salary and Equity Opportunities
• Unlimited Paid Time-off
• Two paid week-long office closures per year: Christmas Eve through New Year’s Day, and the Week of the Fourth of July
• Medical, Dental, and Vision Benefits
• Anual Bonus Program
• 401k Matching
• $100/month for Event Ticket Purchase
• Twice annual company retreats in fantastic locations such as Hawaii, Lake Tahoe, San Diego, Napa, Denver, Phoenix, and Seattle
• Opportunity to play a defining role in Teak's next phase of growth