Senior Product Marketing Manager
About the role
We're looking for a Senior Product Marketing Manager to own product marketing for Spotter and Wayfinder, Sofar's portfolio of ocean sensing and voyage intelligence products. This role sits at the intersection of Product, Sales, and Marketing.
Responsibilities
Own messaging and positioning for Spotter and Wayfinder, building and maintaining a clear messaging architecture that includes product pillars, proof points, and differentiators.
Drive ICP, segmentation, and customer insight by running customer discovery and partnering closely with Sales, Product, Science, and Customer Success to synthesize insights into GTM strategy, content priorities, and product feedback.
Build sales enablement that improves revenue outcomes, including pitch decks, one-pagers, discovery guides, battlecards, and FAQs, and make sure those assets are adopted, measurable, and refreshed on a cadence.
Lead launches and GTM execution, covering internal readiness, messaging, training, customer narratives, and adoption goals.
Establish a repeatable proof engine of case studies, quantified outcomes, validation stories, and diagrams/visualizations that enables Sales to win evaluations.
Support lead generation by translating product value into campaigns and assets that improve conversion at key funnel stages.
Build AI-driven GTM tools and workflows, using AI to ship repeatable systems that reduce cycle time on enablement and content, increase funnel velocity, and improve throughput.
Requirements
7+ years of experience working in or marketing products in oceanography, meteorology, or met-ocean, whether in research, operations, or commercialization.
You can work credibly with the types of customers who buy Spotter: scientists, program managers, and technical operators.
Proven ability to support enterprise and multi-stakeholder buying motions, including pilots, procurement and security reviews, and expansions, and you know how to build enablement that materially moves sales outcomes.
Strong messaging and storytelling skills, with the ability to translate complex technical capability into clear, credible value for both technical and executive audiences.
Comfortable operating across two distinct GTM motions: Spotter's technical, proof-driven approach and Wayfinder's ROI and velocity-oriented narrative.
AI tool-builder mindset: you use AI to create systems and workflows that increase GTM throughput, can prototype automations using no/low-code tools and basic scripting, and bring strong quality-control instincts to everything you ship.
Qualifications
While not all qualifications are required, they are strongly preferred:
Experience with AI tools and technologies.
Ability to work effectively in a hybrid work environment.
Knowledge of market trends and customer needs in ocean sensing and voyage intelligence.
Skills
Strategic thinking and execution.
Customer-centric approach.
Collaborative leadership.
Technical acumen.
AI tool-building and automation.
Benefits
At Sofar, we offer competitive benefits to support your well-being and career growth. These include:
Health insurance coverage.
Flexible vacation and sick leave policies.
Professional development opportunities.
Regular team-building activities.
Pay
The estimated salary range for this role is $130,000 - $170,000. The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.
Schedule
This role is currently offered on a hybrid schedule, with the expectation that most team members are in the office at least 70% of the time. Fully remote roles are designated as such in the job posting.