Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager will execute launches, enablement, and campaigns for Snorkel's core product and offering initiatives. They will partner closely with technical, research, and field leaders to turn new offerings into clear positioning, repeatable sales plays, and high-quality GTM programs.

Requirements

• Years of experience: 5-8+ years in product marketing, technical marketing, or related fields, including 2+ years focused on AI-native products.
• Messaging & positioning: Deep expertise defining differentiated positioning and compelling product narratives, and integrating them into high-impact marketing across the funnel.
• Tech communication: A seasoned communicator who can translate complex technical concepts for both technical and business audiences into high-impact storytelling.
• Execution excellence: Demonstrated ability to maintain quality and consistency across multiple workstreams while operating at the speed of an AI-native, high-growth environment.
• Enablement: Proven success building sales plays and enablement assets (battlecards, one-pagers, decks) in B2B startup or scale-up environments.
• Campaign & ABM: Hands-on experience contributing to integrated campaigns and ABM programs in close partnership with demand gen.
• Competitive intelligence: Track record of running a competitive intel function: sourcing signal, synthesizing insights, and arming the field with materials that win deals.
• Data-driven: Analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics.

Bonus points for

• AI/ML expertise: Solid working understanding of AI technologies, generative AI, and frontier model development, with genuine enthusiasm for the space.
• Location: Based in or near San Francisco.
• AI fluency in your craft: Experience leveraging AI to augment your own work, with a high bar for taste.