Senior Product Marketing Manager

About the role

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, merging cutting-edge technology into the world’s most highly integrated SoCs. This role serves as the market and business leader for a strategic growth segment under our consumer electronics business area.

Responsibilities

• Lead the identification and development of new growth opportunities within the target segment, translating market insights into actionable product and technology strategies.
• Own the process from market opportunity identification through Material Requirements Document (MRD) development and Product Development Program (PDP) approval, serving as the primary champion for new product investments.
• Leverage customer engagement, market analysis, competitive intelligence, and AI-enabled research tools to identify customer problems, validate opportunities, develop market sizing (TAM/SAM/SOM), and define high-level product requirements, use cases, and business cases.
• Partner with Product Management, Engineering, and Executive Leadership to align product roadmaps, technology investments, and long-term growth objectives.
• Drive segment business performance through revenue growth, design-win expansion, funnel creation, and market share growth.
• Develop and execute segment growth strategies in partnership with regional Sales teams, establish priorities, success metrics, and investment recommendations that support long-term business objectives.
• Monitor segment performance, market trends, competitive dynamics, and strategic initiatives to ensure achievement of growth targets.
• Serve as the Voice of the Customer, acting as the primary bridge between customers, Sales, Product Management, Engineering, Applications, and Marketing teams.
• Develop trusted relationships with strategic customers, ecosystem partners, and industry stakeholders to identify emerging opportunities, accelerate adoption, and strengthen Silicon Labs' market position.
• Support product commercialization activities including launch planning, sales enablement, ecosystem readiness, and customer adoption strategies.
• Represent Silicon Labs at customer meetings, industry events, and strategic engagements while driving alignment across cross-functional teams to ensure customer and business needs are successfully met.

Qualifications

• Bachelor’s degree in EE/CE/CS, or related technical discipline/experience.
• 7+ years of industry experience in semiconductors, wireless connectivity, embedded systems, IoT, consumer electronics, industrial technology, or related markets.
• 5+ years in business development, product marketing, product management, strategic marketing, market development, or related roles.
• Demonstrated experience developing market requirements, business cases, strategic product plans, MRDs, or product investment proposals.
• Strong understanding of embedded systems, semiconductors, wireless connectivity technologies, and ecosystem dynamics.
• Demonstrated ability to grow innovative products and businesses in rapidly evolving markets.
• Strong analytical capabilities with experience performing market sizing, customer segmentation, competitive analysis, and investment prioritization.
• Exceptional communication and presentation skills with the ability to influence customers, executive leadership, and internal stakeholders.
• Ability to travel domestically and internationally as needed.