Senior Product Marketing Manager

About the role

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth. We’re looking for a Senior Product Marketing Manager who’s excited to make an impact.

Responsibilities

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Create launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.

Requirements

• 7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role).
• Proven success developing product messaging, positioning, and value propositions.
• Strong project management and organizational skills.
• Ability to translate complex technical concepts into clear, compelling narratives.
• Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs).
• Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success.
• Excellent written and verbal communication skills; confident presenter and storyteller.
• An analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations.
• Curiosity about AI and how it can improve both product marketing workflows and customer experience.

Qualifications

• Experience in commercial contracting, field service management, or software used by service technicians or operational teams.
• A nice-to-have if you have experience in industries that center on operations, service delivery, or field technicians—or if you’ve marketed software used by commercial contractors.

Skills

• Knowledge of AI and its potential impact on product marketing.
• Experience with AI-powered workflows and tools.

Benefits

Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
10 company holidays
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time position.

EEO Statement

ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Please Be Aware of Recruiting Scams To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.